StartupNation Blogs

Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind:
1. Keep it professional.
Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. Your followers [...]

Are you using SEO? In today’s economy, search engine optimization is a cost-effective way to increase online awareness and sales… fast. To find out more about this hot topic, I caught up with one of the gurus of SEO, Heather Lloyd-Martin, President and CEO of SuccessWorks Search Marketing,
http://www.seocopywriting.com. Here’s what she had to say:
Tell [...]

Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business.
How lucky are you when it comes to publicity placements in major media venues?
Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of your control [...]

On Tuesday, we heard from Steve Roderick of www.gotoBilling.com, a one-stop small business resource for paperless marketing, online invoicing, electronic billing, gift cards, and more.

Due to smart planning and excellent customer service, gotoBilling.com is thriving in today’s economy and helping other small business owners succeed.

Here is the rest of our conversation and Steve’s secrets [...]

Do you want to expand your business but spend too much time dealing with invoices, credit-card processing and merchant-account issues?
Well, for most of us, we just want to send out a simple invoice, track our activity and get paid as quickly as possible.
But all of this financial activity can be confusing and time-consuming. [...]

Is it just me, or have you noticed that a lot of the people you talk to these days are in a bad mood?
A big part of public relations is spreading a positive message about a specific product, service or business. But recently, I’ve noticed that a lot of business owners, fellow public-relations people and [...]

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While the world focuses on economic news, it can be easy to turn inward and worry about your career and paying bills. You are probably working more hours and dealing with more stress each day.
I know I was starting to feel major burnout too, and I finally decided to spend the weekend scuba diving.
At first, [...]

It’s early Thursday morning, and I just remembered another “New Year” bit of information to share with you. If you haven’t checked these two things, you could be losing out on some great publicity and new customers:
1. What copy needs to be changed on your website?
Do you have old copyright dates and outdated content on [...]

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For the last few weeks, it seems like there has been nothing but bad news. All of the radio and television reporters blast the latest unemployment stats, stock market dips and unrest in the world.
It’s enough to turn you into a Scrooge this holiday season or make you cower in a corner with a [...]

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:
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How are you marketing and promoting your book?
The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. However, I have [...]