StartupNation Blogs

In today’s climate of social media marketing, business owners are encouraged to get word out about their company in as many formats as possible. According to Michelle Carroll of 1stop Marketing Solutions:
"Companies are looking for new ways to sell their products and engage customers. Social media is an effective and low cost marketing strategy that [...]

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site:
1. Target the Weekends
The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by publishing and [...]

You’ve probably read our StartupNation advice about how to leverage the value of social media to benefit your business. (You can listen to a first and second podcast on this subject, too.)
But a word of warning: What you may not know–and should be prepared to overcome–is that just like there are squatters on website domain [...]

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips.
Here are some of the essential Google tools for your website to ensure that your website is [...]

Tory Johnson, frequent reporter on ABC’s Good Morning America show and anchor of the ABC NewsNow series focusing on careers asked for a little StartupNation love recently. One of her faithful fans, Natalie, of ChicSweets, asked for ideas about how to move her business forward on a variety of levels, especially in the transition from part-time [...]

Do you really need a newsletter? Well, if you don’t have one, you are missing out on a cost-effective way to attract new business and provide loyal customers with valuable information.
Here’s how it works it three simple points:
1. Think about what your customers want.
How you can provide your customers with new and worthwhile information?
How can you [...]

Heather Nolte notified the StartupNation community last week about Facebook’s new offering of vanity URLs (Facebook.com/YourNameHere) for individuals and businesses. Check out her post: Facebook Vanity Username…Get Yours June 13th 12:01am!.
Although any individual and many businesses were afforded the opportunity to secure personalized URLs from June 13th, business pages with fewer than 1000 fans and [...]

Just wanted to send a quick reminder to everyone regarding the use of vanity usernames on Facebook.  As of June 13th at 12:01am EDT you will be able to create a vanity username for your Facebook profile or fan page.
Image via CrunchBase
This is TERRIFIC NEWS and will undoubtedly help with SEO ranking, name recognition, and [...]

When you’re on a bootstrap marketing budget, you can never have too many friends in media.  If you don’t have those connections now, there’s still hope.  You just might be able to win a few new media friends with the social media darling, Twitter.  Twitter has been a favorite of the media and public relations [...]

If you are the owner of an eCommerce website,  you are continuously looking for ways to improve the conversion rate on your site and to drive more sales. To that end, here are 45 tips to turbocharge your eCommerce site:
Define Your Audience

Segment your audience by lifetime value.
Segment your audience by recency (When was the last [...]