StartupNation Blogs

If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it.
Although copywriters may be expensive, they can help you:
- Optimize conversion rates;
- Build credibility;
- Reach targeted audiences;
- Increase search engine placements;
- Assist you with your overall, Web architecture; and
- Grow sales fast!
And even if [...]

Are you aware that Google offers a variety of tools to help you with your website performance and promotion? The pervasive search engine company has a library of information, support materials, blogs, videos and applications all at your fingertips.
Here are some of the essential Google tools for your website to ensure that your website is [...]

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind.
Are you guilty of these three Web site sins?
1. Visitors can’t get the information they need.
This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, too many keywords, [...]

Just wanted to send a quick reminder to everyone regarding the use of vanity usernames on Facebook.  As of June 13th at 12:01am EDT you will be able to create a vanity username for your Facebook profile or fan page.
Image via CrunchBase
This is TERRIFIC NEWS and will undoubtedly help with SEO ranking, name recognition, and [...]

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Outspoken Media, Inc.—an internet marketing startup that was founded in January by three women who wanted more for their clients. Partner Rae Hoffman just finished 20th in the recent Startup Mom competition, an [...]

Having an online presence is important- but not nearly as important as having a well-designed, easy to navigate website. Unless you’ve got tons of web design experience, chances are you’ll hire a professional to build your site. Most web designers work under contracts, which can vary wildly depending on the designer, the services you need, [...]

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components:

Why will people pay you? (money, votes, donations)
What does it cost you to sell your item…margins?
What protects you from competition, price-feature battles?
How will you turn an agnostic audience into loyal customers?

Early on when transactions had no costs, doing [...]

Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques.
What about your site? Have you implemented SEO to help
potential customers find your site? If not, you are missing out on a great
opportunity.
Check out free tools like www.wordtracker.com and www.keyworddiscovery.com for more information.
Now, for those of you who have already implemented [...]

The phone is not ringing and crickets are chirping.
That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in.
I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, they [...]

So I’ve spoken briefly about Twitter in the past. I am still observing the form to understand its place in the overall ecosystem of social networking…and I heard recently that Strunk & White just released a 50th Anniversary Edition of the Elements of Style. To me, it was the perfect collision of old and new…and [...]