Weird that I’d write a blog post about paying for content in a free content world, isn’t it?! Weirder yet that StartupNation has for years on end been a STRICTLY free content site and hosts many tens of thousands of pages of free content and features.
So why have we recently launched a paid content offering [...]
In the time it takes you to shop at your local grocery store, you could implement simple and easy changes to your website to make it stand out from the crowd.
Online competition is fierce. Consumers and B2B (Business to Business) buyers have many choices. Checking out your competitors is merely a click away. So it’s [...]
As a business owner, I love being my company’s “evangelist.” I get huge kicks from educating and exciting people about becoming a customer. But frankly, there’s an even more important—though arguably less exhilarating—aspect to closing new business. We call it, the art of follow up.
My feelings about this were confirmed and further fueled at [...]
You put a lot of time and energy into your website so that it represents your business in the right way. Sometimes, though, it can be too easy to focus on the technical and visual elements of a site before realizing that it’s just not conveying a warm, human feeling. Sometimes, a business website can [...]
In today’s climate of social media marketing, business owners are encouraged to get word out about their company in as many formats as possible. According to Michelle Carroll of 1stop Marketing Solutions:
"Companies are looking for new ways to sell their products and engage customers. Social media is an effective and low cost marketing strategy that [...]
Innovate or die.
OK, it’s not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another.
Think about how NetFlix outmaneuvered Blockbuster. Or how Google outmaneuvered Yahoo!. Or how Apple with its iTunes store outmaneuvered Tower Records, Virgin and the entire music industry.
The problem [...]
This video does all the talking…
http://www.youtube.com/watch?v=sIFYPQjYhv8
To make sure you’re leveraging this trend to its fullest, be sure you check out StartupNation’s new e-Report:
Blast Through the Recession with Social Media, Mobile Marketing & More
There are certain level points and junctions in business and the social media revolution we are in the midst of is one of those. [...]
You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site:
1. Target the Weekends
The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by publishing and [...]
Are you obsessed? Are you totally and utterly obsessed? With your website’s conversion rate, that is!
Your website’s conversion rate is the percentage of times that your website visitors take the actions you most highly value on your site. For a retailer, this is typically an online purchase. For a B2B firm, this may be lead [...]
Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities:
1. Help a Reporter Out
PR Pro Peter Shankman set up this great site at http://www.helpareporter.com/. Simply enter your name and e-mail information. And each day, you’ll receive a list of reporters [...]
