StartupNation Blogs

I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]

As I indicated in Part 1 of this series of blog entries, Suzy Batiz, founder of Poo-Pourri, shared her advice, further proving what a true shining star she is, right here, living and working among us in the StartupNation community. What a role model!
Below Suzy provides more of her advice.
In Suzy Batiz’s Words:
COVER YOUR BASES/PROTECT YOURSELF
Only once [...]

Sounds like a dream come true has occurred among us. Through the winning combo of tenacity, a great idea, having access to the right information and support network here at StartupNation, Suzy Batiz made over $1 million in first-year revenue selling her novel toilet scent spray product line called, “PooPourri.” Yes, you read that correctly.
You [...]

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!)
A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling.
The study can be found be visiting this link at Doubleclick Performics.
Further, surprisingly in this tough [...]

If you’re in retail, ’tis the season for milking the moment for all it’s worth. This is retail make-it-or-break-it time.
Wondering if you’d like to contribute ideas here for holiday selling tactics that make the most of the last days of 2007, a time when people have saved money for purchases and are now ready to [...]

It slays me when a presenter in a meeting or at a conference throws up PowerPoint slides full of words, then proceeds to read them to the audience. I mean, if words alone are enough to communicate your ideas, send an email.
If you use PowerPoint for sales presentations or internal communications, you’ve got to watch [...]

The ability to market (sell) your business to the public could be one of the most important steps to succeeding. Franchisors are not only selling products to consumers … but they are also convincing other entrepreneurs to buy in to their businesses.
What are some of you doing to market your business or service? Email marketing? [...]

If you read the title and are still reading, you must have salespeople in your company.
For all of us who interview, hire, train, coach, and manage salespeople, Seth Godin’s recent blog post reflects what I have thought for years. He doesn’t use the phrase "service heart mindset" but that is another way of looking at [...]

I just took a walk at lunch. I had already eaten a sandwich at my desk (peanut butter & jelly). I just wanted a walk break. I walked by 2 movie theaters & thought how cool, and creative-thinking-mind-changing, it would be to watch 45 minutes of a movie during my lunch hour.
But the idea of [...]