StartupNation Blogs

I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]

As I indicated in Part 1 of this series of blog entries, Suzy Batiz, founder of Poo-Pourri, shared her advice, further proving what a true shining star she is, right here, living and working among us in the StartupNation community. What a role model!
Below Suzy provides more of her advice.
In Suzy Batiz’s Words:
COVER YOUR BASES/PROTECT YOURSELF
Only once [...]

Sounds like a dream come true has occurred among us. Through the winning combo of tenacity, a great idea, having access to the right information and support network here at StartupNation, Suzy Batiz made over $1 million in first-year revenue selling her novel toilet scent spray product line called, “PooPourri.” Yes, you read that correctly.
You [...]

There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international market.
With the advent of the Internet and email marketing, the markets of the world have become more accessible to [...]

In his book, Succeed and Grow Rich through Persuasion, Napoleon Hill listed eleven traits that the successful salesperson must possess. I have adapted these and created my own Nine Traits a Successful Salesperson Must Have:

Knowledge of merchandise
Belief in the merchandise or service
Knowledge [...]

The skill of sales is one of the most-prized attributes that an aspiring entrepreneur can have. The ability to lay out the reason why someone should buy from you and not your competitor, in a customer-centered fashion – and then go for the sale at the exact right moment, is more difficult than one would [...]

Last time, I began the discussion about improving the perceived value of your company’s products. Perceived value is what customers think your product should cost, or more specifically, what value they think it has to them and what they would be willing to pay for it. You can effectively frame your content in your [...]

In a recent post about the Four Ps of Marketing, I discussed how you can use your email marketing campaigns to effectively promote your company’s products. If your product fulfills a need or want, has either niche or mass-market appeal, has a high perceived value and can be sold easily, your business has a higher [...]

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!)
A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling.
The study can be found be visiting this link at Doubleclick Performics.
Further, surprisingly in this tough [...]

Want to know how to make a customer loyal? And how to get the most out of your relationship with your customers?
It’s simple. Do what Patagonia does.
Here’s a quick, real-world experience I just had and it blew me away and made me a Patagonia loyalist for life.
Background: I bought a shell jacket from a local [...]