StartupNation Blogs

A little while ago, I had the pleasure of a short interview with Jeff Shay, Engineering Manager and Environmental & Safety Officer at Rejuvenation. For those not familiar…

Rejuvenation began in 1977 as an architectural salvage shop in a derelict North Portland saloon. Jim Kelly, who still owns the privately held company, began the business with [...]

After I wrote the post on Plumpynut, I could not get the story out of my head. It was a classic example of a company meeting a need with the simplest of solutions - and yet I can not understand why some of the larger manufacturing operations are not getting into this game. They would [...]

Mondays just fail to register for me when I don’t hear the stopwatch on Sunday evenings. I saw this segment on Plumpynut for the second time on 60 Minutes. I’m glad this topic has come around again, and felt just as dumbfounded as to why this is such a difficult problem to solve this time [...]

Kroger Co. shareholders rejected five shareholder-sponsored proposals — all opposed by the board of directors — at the company’s annual meeting Thursday in Cincinnati.

Kroger Chairman and CEO David Dillon that the company was already following or moving toward many of the policies promoted by the proposals but that the company disagreed with the methods proposed.
Cincinnati-based [...]

Similar message to my Fish Sticks post about people’s likelihood to do the right thing, if just given the right information….

WorldChanging book review:

“Authored by two Univeristy of Chicago heavy-hitters, Economist Richard Thaler and Law Professor Cass Sunstein, Nudge explores the policy implications of behavioral economics, a field describing the irrationalities of human behavior. Taking [...]

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al Gore’s award-winning documentary, An Inconvenient Truth, to millions of businesses changing their company cultures, “greening” has entered into the discourse [...]

If there was an action figure of Shane Petersen (GreenLivingSeattle.com), it would have the following accessories: the proverbial Seattle coffee, his marketing materials (printed on 100% recycled paper) and all the accouterments for an REI hiking emergency. Peterson is your friendly neighborhood Eco-Broker Realtor, educating the public on the benefits of living, building and investing [...]

I met with Stephanie Toler of Sage Clean this week and I have to say: House cleaning hasn’t been this upbeat or bright a topic since Carol Burnett sat on a bucket to watch her own show.
Even as I write this, I am trying to characterize her energy, enthusiasm and belief in herself and her [...]

Thanks for the great response and feedback to my last post, I’ve got a queue of businesses I’ll be profiling over the next few months and will report on findings in coming posts
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Social entrepreneurism is a business model that is marketed squarely under the “green” banner. The more I dive into this topic, the more [...]

Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!)
A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling.
The study can be found be visiting this link at Doubleclick Performics.
Further, surprisingly in this tough [...]