StartupNation Blogs

Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success!
But now, it’s time to prepare.
Why?
The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, and back-to-school activities, [...]

If you want to expand your business worldwide (or if you are having trouble finding the right bra), it’s time to meet Retha Queenan.
She is a dynamic entrepreneur located in the U.K. Not only is she a mother and wife, but she is also an established veterinarian.
When she had a difficult time finding [...]

I’ve been appearing here and there on The Big Idea with Donny recently. Thought you might get a kick out of how the show comes together and the role of so-called experts (yours truly included) who are invited on the show.
Below are the emailed questions I received from the producers in advance of my most [...]

On Tuesday, Jared Tanner, the vice president of marketing at PrintingForLess.com, shared his suggestions about successful PR efforts.
Here is the rest of that discussion:
What advice do you have for small business owners who are looking for a publicist?
Look for one who is active, aggressive and who doesn’t take “no” for an answer.�
Many times, it’s [...]

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing.
With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing.
Plus, he managed direct [...]

After you work hard to obtain a major media mention, what do you do to extend the results of that clipping?
Instead of simply ignoring the story after thanking the reporter and posting it on your website, here are 3 things you can do to get the most out of this publicity:
1. Order reprints and [...]

Did you know that you can boost sales for your small business fast by making a few small changes to your website copy? And the best part is…it won’t cost any money!
To start, here are 4 changes you can make right away:
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1.     Review and set specific business goals for your website.
Take a look at your [...]

For those of you who run a business or are trying to get one off the ground, I bet you’ve had a run-in or two with a crisis of some kind.
It may have taken the shape of a loss of data, or a short-fall in needed cash. Perhaps it was a lawsuit or a personal [...]

On Tuesday, Janie Honeycutt of www.houseofjerky.net shared her PR success story. Here is the rest of that interview:
What kind of results did you see from your public relations efforts?
From my efforts, we’ve had some excellent reviews written on websites. People Magazine was a complete surprise.
One day, our website was crazy with traffic and orders. We [...]

Once you are able to truly afford it, hiring new employees is a great way to begin or continue expanding your business into a more sustainable company. If you surround yourself with people who both magnify your strengths and fill in those gaps where you have weaknesses, your company has a higher probability of becoming [...]