StartupNation Blogs

Google recently announced that Facebook results will be integrated into real time search results. This means that having a Facebook Fan page can become a huge opportunity for business owners to increase their visibility and get found by new customers. But if you don’t have a Facebook Fan page for your business, you will miss out!

In this post, I’ve compiled a list of 7 Great Tips to market your business using your Facebook fan page. If you don’t know how to get your own Facebook Fan page, however, read this article first: How to create a Facebook Fan Page for Your Business.

Social media marketing is an important tool in your business marketing strategy, and if you’re not connected you absolutely need to be. Here are three reasons why.

Understanding how to build an effective landing page is extremely important. Most people send their visitors to their home pages, but this is usually not a good idea. Why?

Not all your visitors are the same. If you sell a $29 book and a $5,000 coaching program, both audiences are very different from each other and [...]

The more you understand about your consumers, the more effectively you will be able to provide them with products and services that delight them. This is better for them. It’s better for you. It’s a Win-Win situation.
So, how do you build a continual, reliable consumer insights engine to help you make rock-solid marketing decisions that [...]

For many small business owners getting a write-up in Entrepreneur magazine is the holy grail of media coverage.  A few lines in the magazine can make all those sleepless nights, hard work, and determination seem rewarded.  No trophies or plaques required.  So what does it take to secure this much coveted ink?
Aronado Placencia, host of [...]

Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no avail. That’s because I am a visual learner. The best way for me to remember anything is to have a visual aid. And there are many people out there just like me.

So what does that mean for your business and how you market it?

I was checking in on StartupNation before I headed to bed the other night. A ritual.
I remembered one little task I had to do for a cool new StartupNation initiative that will be very video intensive, and in the process I happened across this video.
I laughed so hard the neighbors must have heard me!
And it’s a great [...]

This is the second time this year (so far) that I’ve done a shameless plug for a product offered here at StartupNation. But when I believe in something so strongly — in its value and transformative power to set businesses on a more successful path — I just can’t help it!
This one’s called Google Rocketship and [...]

Since we have a fresh new year, I think it’s time to renew some basics about publicity from our “7 Steps to Successful Public Relations.” For example, just because you’re a small business owner, it doesn’t mean that you can’t get great mentions in big, media venues.
But how do you get started? Well, first you [...]

I wouldn’t encourage the naysayers to start chanting “the wicked witch is dead” just yet, but there has been a definite decline in Twitter users. According to the latest research from eMarketer, Twitter posted a decline in users from 23 million to 20 million. How is this possible you ask? Easy. The honeymoon is [...]