StartupNation Blogs

Did you know that you can boost sales for your small business fast by making a few small changes to your website copy? And the best part is…it won’t cost any money!
To start, here are 4 changes you can make right away:
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1.     Review and set specific business goals for your website.
Take a look at your [...]

As a business owner or entrepreneur, one of the best things you can do for your company is to host an event in your local community. We’ve spoken a lot about getting your business’s name out in the online marketplace and in print, and nothing generates buzz like a well-organized event. You can also personally [...]

Just reading a post on “is social marketing for the young” and I have to wonder…
I  hesitate to say if it’s generational or not, bc I might be on the line at age 35. But someone asked me today if I twitter or tweet — and I just had to laugh. I opt for the [...]

Recently, I spoke with word-of-mouth marketing guru, Andy Sernovitz. As the author of “Word of Mouth Marketing - How Smart Companies Get People Talking” and the GasPedal.com blog, he has some great insights for StartupNation entrepreneurs.�
Here’s what he had to say:

Why is word-of-mouth marketing so important to new entrepreneurs?
Because word of mouth is how you [...]

I hope everyone had a great and relaxing Fourth of July weekend, and that you are gearing your business up for the second half of summer. Over the course of the summer months, at least in the United States, millions of people go on vacation, take a break from work and travel away from home. [...]

With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to find colleagues, friends or classmates, read breaking news, or make new business connections. As social media continues to evolve, [...]

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al Gore’s award-winning documentary, An Inconvenient Truth, to millions of businesses changing their company cultures, “greening” has entered into the discourse [...]

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those businesses that send out commercial emails, and to cut down the on volume of spam through the U.S. As ethical [...]

As I indicated in Part 1 of this series of blog entries, Suzy Batiz, founder of Poo-Pourri, shared her advice, further proving what a true shining star she is, right here, living and working among us in the StartupNation community. What a role model!
Below Suzy provides more of her advice.
In Suzy Batiz’s Words:
COVER YOUR BASES/PROTECT YOURSELF
Only once [...]