StartupNation Blogs

If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship - Expectations.
This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major confusion [...]

In the time it takes you to shop at your local grocery store, you could implement simple and easy changes to your website to make it stand out from the crowd.
Online competition is fierce. Consumers and B2B (Business to Business) buyers have many choices. Checking out your competitors is merely a click away. So it’s [...]

You put a lot of time and energy into your website so that it represents your business in the right way. Sometimes, though, it can be too easy to focus on the technical and visual elements of a site before realizing that it’s just not conveying a warm, human feeling. Sometimes, a business website can [...]

Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog.
Well, if you have a blog, or are wondering if you need one, you may have these questions:
• What’s the point?
Before you start writing, figure out why you want to have a [...]

In today’s climate of social media marketing, business owners are encouraged to get word out about their company in as many formats as possible. According to Michelle Carroll of 1stop Marketing Solutions:
"Companies are looking for new ways to sell their products and engage customers. Social media is an effective and low cost marketing strategy that [...]

Innovate or die.
OK, it’s not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another.
Think about how NetFlix outmaneuvered Blockbuster. Or how Google outmaneuvered Yahoo!. Or how Apple with its iTunes store outmaneuvered Tower Records, Virgin and the entire music industry.
The problem [...]

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site:
1. Target the Weekends
The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by publishing and [...]

Recently, I received some interesting information from a small business owner who is pursuing his passion, and thought I would share his tips with you. Meet Shy Figaro, a successful, high-end fashion designer and entrepreneur.
Tell us about your business and why you started it.
I’m fascinated about beauty and elegance, and believe that fashion is a [...]

Are you obsessed? Are you totally and utterly obsessed? With your website’s conversion rate, that is!
Your website’s conversion rate is the percentage of times that your website visitors take the actions you most highly value on your site. For a retailer, this is typically an online purchase. For a B2B firm, this may be lead [...]

Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities:
1. Help a Reporter Out
PR Pro Peter Shankman set up this great site at http://www.helpareporter.com/. Simply enter your name and e-mail information. And each day, you’ll receive a list of reporters [...]