StartupNation Blogs

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either.  Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and I’ve learned quite a bit in the process.  One of the things that I have learned is that you don’t have to [...]

Here’s more from Suzy Batiz, our latest source of inspiration in the StartupNation community. She’s made over $1 million in first year revenue for her Poo-Pourri product line. Want your own success story featured here someday? Then read what Suzy shares below in Part 3 of her advice to fellow entrepreneurs.
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In Suzy’s words:
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How do you [...]

Last week, I gave advice about how to use Sign-up forms for event planning and management. Your Sign-up forms can be used for your invitees to RSVP to your company’s event. Once your guests register, you can send them additional notifications about your event, such as reminders, directions, or menu choices.
Today, I’m going to begin [...]

So often new startups spend lots of energy on marketing instead of simply doing great business and allowing (with some smart marketing help) the service to speak for itself through happy customers. Here’s an example of how this played out in my world recently:
I was talking with family members about finding a massage therapist. It [...]

Nobody needs a drill. What they need is a hole. The drill is merely the means to the end.
In our business, nobody needs brochures or postcards. What they need is to grow their business by communicating more effectively with their customers and prospects.
Nobody needs what you sell. What they need is what your product or [...]

The Brothers Sloan point out that Starbucks created a new market ($4 coffee) where before there was none. (Read their post.) Seth Godin has a great observation about picking a market for your startup company: bigger may be harder than smaller, even though large markets would seem to provide large opportunities. Read Seth’s post.
Hey guys: [...]

Question: What do Microsoft, Martha Stewart, and "Double Your Dating" all have in common that make them market leaders?
Answer: They own a platform
When Microsoft was starting out, their mission statement went something like: "Computing power is moving inexorably to the desktop. To succeed, we must own the desktop." Smart move, that.
Microsoft and the [...]