StartupNation Blogs

The producers at The Big Idea called asking if I’d make myself available to help out one of their viewers in need. His name was Tony, and here was his situation: He’s a dad of four kids, got let go from one job accepted a new one and that company went bankrupt right before his [...]

In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia’s Irish Pub in Buffalo, New York. “[This] most brilliant outdoor campaign broke every one of these rules,” he says. “Every single one.”
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For nine weeks in a row a new billboard would appear in the same location, with [...]

On a recent appearance on The Big Idea with Donny, I was one of three people on a panel. It was our role to help people fed into the show via satellite and phone.
It’s a huge challenge to be in the hot seat and be ready to fire away with valuable advice. But it’s thrilling, [...]

Twitter. It’s ridiculous, right? The distractions of visiting a website to provide updates to your “followers” about where you are and what you’re doing. Sounds like such a waste of time!
But alas, I beg to differ. From what I’m learning, it’s one of a variety of really effective vehicles to achieve business goals. Developing interaction, [...]

Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success!
But now, it’s time to prepare.
Why?
The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, and back-to-school activities, [...]

Recently, I spoke with word-of-mouth marketing guru, Andy Sernovitz. As the author of “Word of Mouth Marketing - How Smart Companies Get People Talking” and the GasPedal.com blog, he has some great insights for StartupNation entrepreneurs.�
Here’s what he had to say:

Why is word-of-mouth marketing so important to new entrepreneurs?
Because word of mouth is how you [...]

I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]

Here’s more from Suzy Batiz, our latest source of inspiration in the StartupNation community. She’s made over $1 million in first year revenue for her Poo-Pourri product line. Want your own success story featured here someday? Then read what Suzy shares below in Part 3 of her advice to fellow entrepreneurs.
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In Suzy’s words:
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How do you [...]

On my way home from work, I heard a piece on NPR about the Quaker Oats Company sponsoring a northwest adventure Sergeant Preston of the Yukon/CBS/1955-58 and gave away one-inch plots of Yukon land as an incentive to buy their cereals — 21 million tiny parcels in all.
The promotion worked, causing a mini “land [...]

Valuable PR and copywriting tips for your small business!