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Direct Marketing

What story are you telling?

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In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia’s Irish Pub in Buffalo, New York. “[This] most brilliant outdoor campaign broke every one of these rules,” he says. “Every single one.”
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For nine weeks in a row a new billboard would appear in the same location, with [...]

Helping Cedric and Kymberly on The Big Idea

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On a recent appearance on The Big Idea with Donny, I was one of three people on a panel. It was our role to help people fed into the show via satellite and phone.
It’s a huge challenge to be in the hot seat and be ready to fire away with valuable advice. But it’s thrilling, [...]

Get Ready for Big Publicity Activities

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Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success!
But now, it’s time to prepare.
Why?
The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, and back-to-school activities, [...]

First Day of Autumn is the Perfect Time to Start Your Direct Marketing Campaign

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I could tell you that it’s because the kids have been back in school for a month or so and families are settling into a non-summer-vacation routine.
I could tell you that the first day of anything, and sundown today is also the Jewish New Year of Rosh Hashanah, is a great time to start something [...]

My favorite holiday promotion yet…

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(Entry by Rich Sloan)
The deluge of holiday promotions is getting overwhelming. Offers for free shipping, unheard of discounts, etc., are EVERYWHERE!
One recent promotional mailing, though, actually stopped me in my tracks. It was clever, different, and made me smile.
It was from the local optical shop where i’d had an eye exam and bought glasses a [...]