StartupNation Blogs

I’ve been receiving several exclusive offers specifically to help small business owners. And since the economy is tough right now, I thought I’d share these free offers with you, my fellow StartupNation entrepreneurs:
- Got an innovative, recession-busting marketing strategy that is helping your small business boost sales?
If so, you may want to enter PrintingForLess.com’s “Economic [...]

Hi Fellow StartupNation Entrepreneurs,
Speaking in front of potential customers is a great way to generate new business.
Plus, this is a hot marketing activity now since it doesn’t cost a lost of money to give a presentation.
But before you hit the stage, you’ll want to prepare accordingly. To avoid boring your audience to death, check out [...]

It’s 6:00 a.m., and I just finished responding to a fellow, StartupNation entrepreneur who needed some help.
She has a wonderful opportunity to show her products on a local television program and asked me what to do next.
Since many of you may run into this same “happiness problem,” here are a few suggestions I shared [...]

If you listen to our podcasts, you recently heard my interview with Rick Smolan, a new friend and someone whose books I’ve long admired. He’s the photographer-turned-entrepreneur behind all those coffee table books that start with this in the title, “A Day in The Life of…”.  He started with “…Australia” and from there went on [...]

It’s about 4:30 a.m. on Tuesday morning, and I’m recovering from a much-needed vacation. Right now, the jet lag is killing me.
Yes, I’m one of those people who usually need a “vacation from the vacation.” But it’s worth it!
A vacation gives you time to rest and relax, but it also provides the opportunity to try [...]

In a recent blog post Drew McLellan tells the story of a 1989 campaign from Crowley Webb for Garcia’s Irish Pub in Buffalo, New York. “[This] most brilliant outdoor campaign broke every one of these rules,” he says. “Every single one.”
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For nine weeks in a row a new billboard would appear in the same location, with [...]

On a recent appearance on The Big Idea with Donny, I was one of three people on a panel. It was our role to help people fed into the show via satellite and phone.
It’s a huge challenge to be in the hot seat and be ready to fire away with valuable advice. But it’s thrilling, [...]

Twitter. It’s ridiculous, right? The distractions of visiting a website to provide updates to your “followers” about where you are and what you’re doing. Sounds like such a waste of time!
But alas, I beg to differ. From what I’m learning, it’s one of a variety of really effective vehicles to achieve business goals. Developing interaction, [...]

Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success!
But now, it’s time to prepare.
Why?
The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, and back-to-school activities, [...]

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing.
With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing.
Plus, he managed direct [...]