StartupNation Blogs

Summer is finally here, and there are a lot of great movies to see. It got me thinking about how “Indiana Jones,” “The Incredible Hulk,” “Iron Man,” and others have a lot to teach us about PR. For example:
1. Act Fast.
Super heroes think and act quickly to get results so the next time reporters contact you, give them the [...]

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out:
http://www.helpareporter.com/
By simply registering your name, e-mail address and company name on this site, you’ll get access to some great reporter requests.�
Peter Shankman, a publicist who [...]

With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to find colleagues, friends or classmates, read breaking news, or make new business connections. As social media continues to evolve, [...]

“Can you get me on Oprah?” That’s the first thing I hear from many new entrepreneurs. And it is possible. But before I give you a few tips for pursuing this popular television show, there is one thing you need to consider:
“Oprah” caters to a specific audience. Is this the audience you want to reach? [...]

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either.  Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and I’ve learned quite a bit in the process.  One of the things that I have learned is that you don’t have to [...]

In the past few years, we have seen a dramatic shift in the way we talk about our environment. From heated debates in Congress about amending our energy policies, to the fervor generated by Al Gore’s award-winning documentary, An Inconvenient Truth, to millions of businesses changing their company cultures, “greening” has entered into the discourse [...]

Summer is finally here, and it’s a great time to review your PR Plan for the busy months ahead.
What? You don’t have a plan-of-action for your upcoming publicity activities?
I hear this from a lot of entrepreneurs. But it is really worth the time and effort.
After all, how are you possibly going to achieve [...]

I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those businesses that send out commercial emails, and to cut down the on volume of spam through the U.S. As ethical [...]

On Tuesday, I gave you the first two steps for doing your own PR. It is possible to get some great publicity on your own, but you need to spend time on research and preparation in order to be successful.
And if you missed Tuesday’s entry, you’ll find the first two steps to start your own [...]