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Market Your Invention

How to Tell if Your Product is Great

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Product development is a crucial step in building a company that will produce top sales. Through the years, innovation has been at the core of creating successful business models or new products. The question you must ask yourself is, “How can I tell if my product will satisfy customer needs in innovative ways that lead [...]

Ready-Set-Go! Sister-preneurs……

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Sister-preneurs!
Should you start a business right now or having trouble with your current one?
I had the fantastic opportunity last night to help out a girlfriend, and client, Kim Kioysaki of Rich Woman (wife of Robert Kioysaki of The Rich Dad Poor Dad Company.)
Kim asked me to participate in a PBS webinar special about entrepreneurial Women [...]

I drew pictures at a sales meeting, and it worked

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I made a public promise on this week’s telechat with Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. The promise was to use the techniques that Dan recommends at a very high-powered sales presentation that I was to give yesterday to a big potential partner.
Well, I did [...]

Ho! Ho! Ho! It’s Holiday Time for PR

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While it may be scorching hot outside, and the last thing on your mind is the winter holiday, it’s time to pitch your products for holiday gift guides.
Since many press members work on articles way in advance of publish dates, now is the time to contact them with your holiday gift ideas.
Quick Steps for [...]

(Part 3) How Suzy Batiz made $1 million: She was a marketing maniac

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Here’s more from Suzy Batiz, our latest source of inspiration in the StartupNation community. She’s made over $1 million in first year revenue for her Poo-Pourri product line. Want your own success story featured here someday? Then read what Suzy shares below in Part 3 of her advice to fellow entrepreneurs.
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In Suzy’s words:
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How do you [...]

(Part 1) How Suzy Batiz made $1 million: She moved from idea to product FAST

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Sounds like a dream come true has occurred among us. Through the winning combo of tenacity, a great idea, having access to the right information and support network here at StartupNation, Suzy Batiz made over $1 million in first-year revenue selling her novel toilet scent spray product line called, “PooPourri.” Yes, you read that correctly.
You [...]

Don’t Get Too Excited-Wait for Media Placements to Happen

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Get valuable PR and copywriting tips for startup success!

The One Big Secret to Getting Press - And It Costs Nothing!

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Valuable PR and copywriting tips for your small business!

Shedding light on an unforgettable impression

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Following on the theme of our previous blog entry, you might get a kick out of this story. We’re focusing on an unforgettable impression someone made on us by going to lengths to do something nice (and smart). Maybe it’ll spark an idea for you in your business dealings…

We recently went to a conference in [...]

Amish Inspiration

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Sometimes the inspiration for starting your dream business can come from an unexpected direction. Learning from the past can be quite profitable, and life-changing for you as a budding entrepreneur.
I was visiting my family in Lancaster County, Pennsylvania this past weekend and one of the “must do” activities for these visits is Achenbach’s Bakery in [...]