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Does your city support your business effort?

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I recently re-discovered Paul Graham and fell in love with (his writing style). Check out this article: Cities and Ambition.
This article reminds me of, and many ways is a more entertaining summary of Richard Florida’s “Whose Your City” which I blogged about recently.
Some excerpts:
Great cities attract ambitious people. You can sense it when you walk [...]

Patents, Trademarks and Knock Offs

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Many people believe that you must get a patent before you launch a product. I say…forget it. UNLESS you are actually inventing something. Which is extremely rare, given that in this day and age, almost everything has been “invented”. Ask yourself…Am I merely “re-inventing“?
I did not invent insoles. I came up with an original design. [...]

My Social Networks Don’t Work At All

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Don’t get me wrong. I love to network. I love to go do the face-to-face with clients and customers. I love beatin’ the streets, hittin’ the pavement, knockin’ on doors, etc.
But, when it comes to all these social networks, I’m hopelessly, helplessly lost. Just about every day, I have a friend… or a customer… or [...]

Tips for Surviving the Fashion Biz

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My children’s clothing line, Glamajama, has been in business for almost five years now.  Throughout those years I’ve seen quite a few designers come and go.  One thing that I have learned is that it takes more than just having a great product to make a company successful.  There are tons of great products out [...]

Announcing new employees in your newsletters

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Once you are able to truly afford it, hiring new employees is a great way to begin or continue expanding your business into a more sustainable company. If you surround yourself with people who both magnify your strengths and fill in those gaps where you have weaknesses, your company has a higher probability of becoming [...]

Ready-Set-Go! Sister-preneurs……

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Sister-preneurs!
Should you start a business right now or having trouble with your current one?
I had the fantastic opportunity last night to help out a girlfriend, and client, Kim Kioysaki of Rich Woman (wife of Robert Kioysaki of The Rich Dad Poor Dad Company.)
Kim asked me to participate in a PBS webinar special about entrepreneurial Women [...]

What social marketing do you engage in?

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Just reading a post on “is social marketing for the young” and I have to wonder…
I  hesitate to say if it’s generational or not, bc I might be on the line at age 35. But someone asked me today if I twitter or tweet — and I just had to laugh. I opt for the [...]

jexbo grows with PR-Jill Exler’s Interview-Part 2

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On Tuesday, I introduced you to fellow entrepreneur Jill Exler. When Jill had a challenging time publishing her own book, she decided to create a business to help others.
Today, self-published authors can sell their books at www.jexbo.com, and readers can find unique books and communicate directly with authors.
Jill used publicity to help start [...]

Trunk Shows..For Men

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From an article in Entrepreneur…neat reminder on “knowing your audience” and focusing well.
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It’s called The Trunk Club. It’s a great example of how market, identity, and focus come together to build new businesses that combine new ideas with old-fashioned serving the customer. It’s also a personal favorite because it’s the brainchild of one of my [...]

Using Coupons and Special Offers to Track E-Newsletter Readership

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I’ve written a lot recently about how and when to send your email newsletters over the summer and holidays. While many people are on vacation, studies show that they still check their personal and work emails. As email marketers, it is appropriate to consistently send out your messages over the summer, as long as you [...]