StartupNation Blogs

It’s very early in the morning, and I’ve spent the last five minutes deleting spam e-mails touting the latest software programs, seminars and too-good-to-be true credit offers.
With the economy the way it is, more people are increasing their marketing budgets to boost sales. And while there are a lot of good deals out there, [...]

Well folks, next week is my favorite holiday. I love the family time, I love the non-material/inclusive nature of the holiday, and of course, I love the food.
But there’s one thing I love more: Inspiring people to start and grow successful businesses.
That’s why I passionately accepted an invitation from Franchise India, Asia’s largest small business [...]

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online.
And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

This has become my new mantra and quite honestly, I wish I would have seen the light a little earlier.  However, as a small business owner swamped with trying to make sales, market the business, oversee the day-to-day operations, and oh yeah- create the product, I just never saw where “having lunch” had a worthy [...]

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:
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How are you marketing and promoting your book?
The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. However, I have [...]

The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from a variety of vendors. To cut through the noise, you should consider using effective promotions within your email campaigns.
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Fantastic! We don’t have to listen to repetitive campaign advertisements any longer!
But the best news for small business owners now is that many media members will start focusing on stories that have nothing to do with candidates, politics or Washington.
Are you ready?
If you haven’t already done so, start preparing your:
- Unique Story for a Holiday Pitch.
What is [...]

Submitted for your consideration during this Halloween season.
A true spooky startup legend.
A teenage boy and his girlfriend were enjoying the October moonlight shining on a pond at a park just outside of town.
The radio was playing their favorite song when it was crudely interrupted.
It was a special bulletin and an almost frantic announcer exclaimed: “State police report that [...]

I have been reading or more truthfully, listening to Seth Godin’s book All Marketer’s are Liars.  Seth Godin is the author of the best selling marketing books over the past decade.  Let me clear the air, he doesn’t actually believe that all marketer’s are liars.  The title, I think is mainly to attract attention and stir up [...]

The Marketing to Moms Coalition just released their Moms Annual Media Survey 2008.  The group surveyed 1,033 Moms all with children under 18 living at home via an online questionnaire.  Moms currently spend an estimated $2.1 trillion dollars in the U.S. marketplace.  Needless to say, knowing how to reach this key demographic can give your [...]