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Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open.
Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]

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Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog.
Well, if you have a blog, or are wondering if you need one, you may have these questions:
• What’s the point?
Before you start writing, figure out why you want to have a [...]

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With the popularity of performance shows like “Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc., it got me thinking. Ever see some of the performers warm up singing, “Mi, Mi, Mi…?”
Well, this could be the theme song on many of the Web sites I review these days!
Do You Fall Into [...]

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After working over 30 years in organization development consulting, Richard Lewine created a company called Quantum Voyage, http://www.goaltrak.com/, to help businesses and organizations reach their goals. Since many of you are in the process of setting your goals for 2010, I caught up with Rich to get his insights. Here’s what he had to say:

What [...]

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Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities:
1. Help a Reporter Out
PR Pro Peter Shankman set up this great site at http://www.helpareporter.com/. Simply enter your name and e-mail information. And each day, you’ll receive a list of reporters [...]

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I just cringe when I call a business and get some home recording message from a 1980’s answering machine. All home-based businesses need a professional answering service. Whether you are a solo entrepreneur looking for a professional “staff member” (i.e. virtual phone service) to field calls, or an at-home sales rep missing sales leads [...]

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Chances are, you’ve seen a POS system in action. “POS” is an abbreviation for “point-of-sale-” the most basic POS systems calculate payment amounts and process customer payments, similar to a cash register. However, they aren’t just calculators. Most hospitality-based systems use POS systems in order to track inventory and labor costs, forecast business volumes [...]

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Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind.
Are you guilty of these three Web site sins?
1. Visitors can’t get the information they need.
This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, too many keywords, [...]

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Do you really need a newsletter? Well, if you don’t have one, you are missing out on a cost-effective way to attract new business and provide loyal customers with valuable information.
Here’s how it works it three simple points:
1. Think about what your customers want.
How you can provide your customers with new and worthwhile information?
How can you [...]

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Twitter, http://twitter.com/, is a great way to build buzz about your products and services. But if you are using it for media relations activities, here are a few tips to keep in mind:
1. Keep it professional.
Although you want to reach out to followers on a personal level, keep it professional and provide valuable information. Your followers [...]