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Market Research and Analysis

The Big Idea Asks for Help

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The producers at The Big Idea called asking if I’d make myself available to help out one of their viewers in need. His name was Tony, and here was his situation: He’s a dad of four kids, got let go from one job accepted a new one and that company went bankrupt right before his [...]

Nobody Wants New?

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I just returned from the ABC Kids Expo in Vegas this past week.  The show is a children’s industry tradeshow that connects children’s manufacturers with buyers from specialty boutiques, department stores, and chains.  Buyer traffic was down as the case with most shows; however, I couldn’t help but notice a reoccurring theme throughout the five [...]

Tips for Surviving the Fashion Biz

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My children’s clothing line, Glamajama, has been in business for almost five years now.  Throughout those years I’ve seen quite a few designers come and go.  One thing that I have learned is that it takes more than just having a great product to make a company successful.  There are tons of great products out [...]

Step #3 - Start Your Franchise Analysis

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So let’s review for a minute. By now, you’ve:

Started discussions with your family and decided that you might be interested in owning your own business, and
Accumulated a nice list of opportunities to consider.

Now we’re on Step #3. The analysis phase. I recommend starting with an Excel spreadsheet, each franchise disclosure document (FDD) and an old-fashioned pen [...]

Should you still send emails consistently over the summer?

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I hope everyone had a great and relaxing Fourth of July weekend, and that you are gearing your business up for the second half of summer. Over the course of the summer months, at least in the United States, millions of people go on vacation, take a break from work and travel away from home. [...]

Beyond the Launch…feedback from Heather

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I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]

(Part 3) How Suzy Batiz made $1 million: She was a marketing maniac

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Here’s more from Suzy Batiz, our latest source of inspiration in the StartupNation community. She’s made over $1 million in first year revenue for her Poo-Pourri product line. Want your own success story featured here someday? Then read what Suzy shares below in Part 3 of her advice to fellow entrepreneurs.
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In Suzy’s words:
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How do you [...]

(Part 1) How Suzy Batiz made $1 million: She moved from idea to product FAST

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Sounds like a dream come true has occurred among us. Through the winning combo of tenacity, a great idea, having access to the right information and support network here at StartupNation, Suzy Batiz made over $1 million in first-year revenue selling her novel toilet scent spray product line called, “PooPourri.” Yes, you read that correctly.
You [...]

What Indiana Jones can teach you about running your business

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After a nearly two-decade hiatus, Indiana Jones is back in a new adventure that is ripping through box offices across the world. Ever since Raiders of the Lost Ark captured the world’s imagination in 1981, philosophers, professors and college students alike have tried to decipher Indy’s iconic image. They say, “Look, we know this is [...]

Doing business internationally

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There are a few main methods of scaling your business, including: investing more in online or offline advertising, franchising your company, opening up offices in other cities and countries, expanding your business into the international market.
With the advent of the Internet and email marketing, the markets of the world have become more accessible to [...]