StartupNation Blogs

I wonder if products have the same experience people do, that when they meet their match, they feel like they are “home?” I’ll bet the product manager of this doosey has earned his bonus:
Hillshire Farm ham and turkey + reusable Gladware
= Green, Money Saving, The-Big-Corporation-Proves-It-Can-Still-Listen-To-Customers

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What partnerships could you consider in your business?
Example: B&B could supply guests with brunch [...]

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components:

Why will people pay you? (money, votes, donations)
What does it cost you to sell your item…margins?
What protects you from competition, price-feature battles?
How will you turn an agnostic audience into loyal customers?

Early on when transactions had no costs, doing [...]

I picked up a book in the airport recently: Wishful Drinking by Carrie Fisher. It’s a fast read and has enough tabloid photos to keep you interested. Her come-sit-by-me-and-dish point of view is disarming and I genuinely enjoyed her tales, her vulnerability and her wit. More importantly, I respect what she is doing.

Wishful Drinking

Carrie Fisher [...]

Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]

Boy, it sure does sound like that is a silly thing to say? How do you make money when you do not have work? Well, it isn’t easy…but you can do it. My husband lost his job two months ago, after 25 years in aerospace…..now who has issues? He is OK though because:
1) He is [...]

By Erin Jacobs, VerticalResponse
Customers often ask me, what are the best offers to use in email marketing programs, or any lead generation program for that matter.  The answer, of course, is dependent on a list of factors- among them: What is the nature of your business? What are you trying to achieve with your email? [...]

It’s possible if you manufacture or sell products for children under 12 years old.  The phrase “National Bankruptcy Day” was coined by toy manufacturer Rick Woldenberg, President/CEO of Learning Resources, in reference to the new CPSIA legislation that passed on October 18, 2008.  The Consumer Product Safety Improvement Act (CPSIA) is a direct response to [...]

I have found that inventing, starting a business up, and other entrepreneurially thingies follow the same emotional pattern as your first roller coaster ride.
Step 1: I’m so excited I could just pee.
This is when you size up the ride. You’re caught in the moment considering the immense possibilities of your idea. The dizzying heights and speed you’ll [...]

Hi gang,
For those of you who have entered the Home Based 100 contest right here on StartupNation, best of luck!
Mr. John Lawson,  aka ColderIce,  is burning it up right now!  He’s a big time eBay seller and a social marketing expert (he’ll Twitter you to death!)
Best of luck,  John!
Here’s his entry:
http://www.startupnation.com/homebased100/contestant/751/index.php
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-Kevin
http://buybackmadness.com

Have you got those calls yet? You know, the calls or the in-the-grocery-store chats from your old co-workers, or ex-bosses who are looking at their jobs and thinking maybe the security of a full-time job wasn’t such a secure thing after all?
And they heard you started your own business and are doing quite well, thank you [...]