Newsletters – Don’t Miss Out On This Cost-Effective Opportunity
Do you really need a newsletter? Well, if you don’t have one, you are missing out on a cost-effective way to attract new business and provide loyal customers with valuable information.
Here’s how it works it three simple points:
1. Think about what your customers want.
How you can provide your customers with new and worthwhile information?
How can you solve their problems quickly and cost-effectively?
Perhaps you can offer expert tips, links to valuable resources, short articles, or just fun facts.
What’s that? You don’t know what your target market really needs? No problem, offer a survey on your site or even within your newsletter to find out. Then, focus your content on what your customers want.
2. Use a service to create a simple, reader-friendly newsletter.
With all of the newsletter services out there, it’s easy to create a newsletter in minutes, monitor subscribers and schedule distribution. To start, look at the newsletters for businesses you admire, and competitors. Then, check out one of the many services out there like:
www.aweber.com
www.constantcontact.com
www.gotobilling.com
www.icontact.com
www.myemma.com
www.verticalresponse.com
Be sure to use their opt-in functions with the appropriate language or you may be labeled as a spammer. And of course, graphics can make your newsletter more interesting, but also offer a plain text version for those folks who can’t see your cool pictures.
3. Make it a priority.
Once you get your newsletter started, it’s important to keep the process going. Entice new customers to register for your free information, and get feedback from your subscribers so you can update your content regularly. And if you don’t have time for this, hire a freelance copywriter to help you manage the whole process.
Why spend time on a free newsletter?
Well, once you get subscribers, you’ll have your own, priceless list of opt-in leads who are specifically interested in your products and services. You can create long-term relationships, improve your business, obtain testimonials, build buzz online, create loyal customers, and much more… so the next time you pass on having a regular newsletter, think about all the potential opportunities you’re missing!
Do you need help creating and managing your entire newsletter process? Please let me know here or at www.rembrandtwrites.com. I’m happy to help!
July 13th, 2009 at 6:16 pm
Importance and benefits nicely summarized. What many don’t realize is that a newsletter does not have to be long. Just a few short articles is fine. The important thing is to keep getting your name and company out there. We will certainly work on this giving it top priority.
July 16th, 2009 at 12:48 pm
I completely agree with having a newsletter, excellent post. I also turn my newsletter into a webpage and add it to my site which adds additional content, great for free search engine marketing.
July 22nd, 2009 at 3:18 pm
Once you create an e-newsletter the hardest thing I have found is getting your subscribers to actually read the content.
What I have found is that a top ten list or video content has improved our open rate dramatically.
October 5th, 2009 at 3:13 pm
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