Ready to Make Your Blog Headlines Irresistible?
Want more people to read your blog? Start with the headline. If you can intrigue your audience with tantalizing headlines, your readership should soar.
To that end, here are 5 tactics for making delicious headlines that your readers will eat up!
Ask a Question
Make your blog entry relevant to your target audience by asking them a question to which they are eager for an answer. This is the tactic used in this blog entry.
Talk about “You”
People love content about themselves. They love learning ideas that will benefit their business. Write about stuff that has direct relevance on your target audience, and include words like “you,” “your” and “your business.” Again, this tactic is used by this blog entry.
Let Them in on “Little Known Ways”
Write about “little known ways” to get things done. This phrase automatically catches your attention and curiosity, by emphasizing scarcity. For example, “5 Little Known Ways to Double Your Revenue” or “5 Little Known Tax Deductions for Your Home Business.”
Make it Timely
Holidays and events fill our calendars throughout the year. Tie into them to build relevance. For example, prognostications around the New Year, ideas to appeal to moms around Mother’s Day, money saving tips around tax time, etc.
Leverage Popular Culture
Relate something to popular culture, and see the curiosity antenna of your audience pop up. Not only can this build fun into your blog, but it can also lead to referrals, social tagging and increased traffic to your blog. For example, “Why Your Pizza Shop Should Act More like Jack Bauer” or “What Any Pizza Shop Could Learn from Rachael Ray.”
These are a few tips to help you take your business blog to the next level. If you need additional help, let me know below or at www.WebsiteMarketingNOW.com. Thanks!
April 21st, 2009 at 9:11 pm
Articles like these are great for business owners and managers who want to get down to the business of building a customer base. I’ve tried to apply these very same tips and techniques at my own Business Growth blog and…viola…they really work.
April 22nd, 2009 at 5:44 am
Great Tips, thanks for sharing!
We just launched our blog and of course eager to learn more.
April 22nd, 2009 at 6:29 am
Thanks for the comments, Miguel & Dominik.
Dominik - For your new blog, you may want to check out the following additional blog tips I provided in a prior post:
http://www.startupnation.com/blogs/index.php/2009/04/07/7-ways-to-turbocharge-your-blog/
Hope this is helpful.
-Tom
April 22nd, 2009 at 7:16 pm
Where do you recommend drawing the line as far as what is appropriate for a headline and what might push readers away? An example that we have wondered about is a blog titled “Stop Digging Through Your Drawers” with the article about going paperless.
In the business community would that be considered a good example of a headline, or too inappropriate?
Thanks for the great ideas!
April 23rd, 2009 at 5:48 am
Brian, it’s going to be subjective as to what is over the line. Personally, my advice to you would be to assess a headline from your own standards. If your gut tells you that something is inappropriate (or may be inappropriate), then don’t do it. There are many, many ways to be creative without needing to offend anyone.
Hope this is helpful.
-Tom
April 23rd, 2009 at 1:22 pm
Love it!
June 3rd, 2009 at 11:18 pm
Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty intelligent stuff to say.
I’ll be watching you .