StartupNation Blogs

A recent survey conducted by StartupNation’s friends at Wakefield Research for Brother® International, http://bit.ly/cIsNF5, indicated that small business owners “believe that stockpiling their cash now is the best strategy for survival.”
The survey also revealed ways that small business owners plan to make their businesses more efficient this year. To find out more, I interviewed Bruce [...]

Text messaging is becoming more prevalent everyday. How many people do you know who communicate via text? Chances are, it’s a large amount of people. Companies have taken notice and are now using texting for various uses some of which include:
• Coupons
• Gift card redemption
• Receiving to-go orders
• Reminding loyal customers of promotions
• Processing donations
Industries that seem [...]

Google recently announced that Facebook results will be integrated into real time search results. This means that having a Facebook Fan page can become a huge opportunity for business owners to increase their visibility and get found by new customers. But if you don’t have a Facebook Fan page for your business, you will miss out!

In this post, I’ve compiled a list of 7 Great Tips to market your business using your Facebook fan page. If you don’t know how to get your own Facebook Fan page, however, read this article first: How to create a Facebook Fan Page for Your Business.

Once you do your research and contact media members with targeted pitches, there are several other things you can do to build buzz about your business.
As Step 7 in our “7 Steps to Successful Public Relations” at http://www.startupnation.com/steps/77/3856/1/1/public-relations-action-plan.htm states, it’s time to get the word out!
Here are some additional activities to add to [...]

Good news small business email marketers! In partnership with StartupNation, Infusionsoft will host a dedicated discussion group on the latest email marketing practices, strategies and tips that will help your business or startup use email marketing the right way. This yields a added benefit for all StartupNation members where they will be able to learn [...]

“Genius is one percent inspiration and ninety-nine percent perspiration.” - Thomas Alva Edison
A quote so famous that many people greatly ponder about. Like all others, I tend to read motivational speaking articles that seem to be so engaging and inspiring that I am moved. But without action and movement, there is just a dead message [...]

After conducting extensive research and preparing your story ideas (discussed in previous blog entries pertinent to our “7 Steps to Successful Public Relations”), the next step is to contact the media.
Introduce Yourself.
You can start with a press release announcing your new business and call or e-mail the appropriate media member with a simple introduction.
Introduce [...]

Social media marketing is an important tool in your business marketing strategy, and if you’re not connected you absolutely need to be. Here are three reasons why.

As an entrepreneur, you know you need to send out a press release to announce your new business, but where do you start?
Well, the good news is that it’s not difficult to write a press release. Here are a few tips to help you write your first press release from Step 5 of our [...]

Understanding how to build an effective landing page is extremely important. Most people send their visitors to their home pages, but this is usually not a good idea. Why?

Not all your visitors are the same. If you sell a $29 book and a $5,000 coaching program, both audiences are very different from each other and [...]