The Global Pet Expo is the world’s largest annual pet product show. Every year, it attracts attendees from leading retail chains, pet superstores, mass-market retailers, distributors, wholesalers and independent retailers. The 2012 Show featured 835 exhibitors, 2,487 booths and more than 3,000 new product launches. 5,011 pet product buyers from around the world attended. For [...]Continue Reading
Do you know what to look for? You just went through a mound of résumés, searched the Internet and have reduced your list of IT candidates down to a reasonable amount. Now, the fun really begins with in-person interviews. And if you are new to hiring technology people, or just want to make sure you [...]Continue Reading
When new people visit your Website, what’s the first thing they see and click on? If you don’t know, it’s time to find out.
Check your Google Analytics and see what is going on. This is important. Why? While you may think you have a great Website packed with information for your customers and just the right search engine optimization (SEO) keywords, new site visitors may think otherwise. Take a look your Website pages to see where visitors spend the most time. If your top pages are not pulling in traffic, you have some work to do.
Here are a few suggestions…
· What do your customers want?
Which pages do your site visitors click on most? Why do you think that is? This information can tell you a lot about what your customers are looking for and whether or not you provide it.
If you have no idea why your customers are looking at some pages more than others, ask them. Run a quick survey on your site to see what kind of information they are most interested in viewing. If you don’t want to run a survey, start adding SEO content based on the topics posted on your most popular pages. Then, review the results.
· Is your site just about you?
You may think your Website is fantastic – because it talks about how great your products and services are, your background and expertise and your media clips. But what’s in it for your customers? If you are focusing on features rather than the benefits you offer, you are going to lose business to the competition.
Review each page of your site and change the SEO copy so you are focusing on how your products and services help customers solve their problems.
· What SEO keywords are you using?
While it’s important to conduct extensive research to discover what keywords your targeted audience is actually looking for, don’t forget common-sense terms. If you were a customer, what terms would you type into the search engines to find your products and services?
While SEO keyword research is essential, don’t forget to think about the key terms that are simple and come to mind first.
Stop and Look at Your SEO Copy.
As I tell my clients, SEO copywriting is an ongoing process. If you want to build online awareness and bring in sales, take the time to review your site analytics and conduct SEO keyword research. Then, it’s essential to write copy that provides valuable information to potential customers while including the right SEO keywords, placement and coding. And once your Website is up and running, your SEO processes need to be monitored regularly. This way, you can make changes to bring in better results.
SEO is a powerful tool to increase sales cost-effectively. But if you don’t use it the right way, you’ll waste valuable resources while the competition steals your customers!
What is happening with your SEO right now? If you don’t know, please contact me below or at www.rembrandtwrites.com.-->
Find out! When new people visit your Website, what’s the first thing they see and click on? If you don’t know, it’s time to find out. Check your Google Analytics and see what is going on. This is important. Why? While you may think you have a great Website packed with information for your customers [...]Continue Reading
Get what you really need to succeed If I didn’t have spam filters in place, I would be inundated with e-mail messages about the latest technology tools, software and services. It’s bad enough as it is with phone calls and snail mail. How about you? Are you overwhelmed with tech information that will supposedly solve [...]Continue Reading
What are you thinking? Did you make a New Year’s Resolution for your search engine optimization (SEO) activities? If so, why? We all know that the chances of keeping a resolution are slim. Instead, why not make SEO goals for the year? By setting goals, you can plan specific activities and timelines to actually make [...]Continue Reading
Stop the Status Quo and Take Action Now! If you are a tech specialist and stuck behind your desk whenever the big, boardroom meetings happen, it may feel like your career is at a standstill and you are not taken seriously. If this sounds familiar, have you done anything to move out of your current [...]Continue Reading
You’ve probably heard the statement a lot these days that “content is king.” Well, you may not know exactly what this means. Basically, your customers want valuable content. They want to know what you have to offer them. At the same time, the search engines realize this and look for valuable content on your site. [...]Continue Reading
Many people list among their “New Year’s Resolutions” a pledge to keep a tidier house…to address those crevices and cobwebs that might get overlooked by the kids doing their Saturday chores…to impress their visitors with sparkling, clean surfaces. Well here’s an invention that makes it a cinch to wash away surface dust and grime on [...]Continue Reading
Why do you have to talk to the press? If you want to increase awareness without paying for advertising, your business is probably involved in public relations, or getting noticed by the press. When the right publications talk about your products and services, you can see sales increase dramatically. But for tech people, this can [...]Continue Reading
It’s that time of year when things are crazy. You are probably slammed at work trying to finish year-end projects while preparing for the holidays. But don’t let all of your work get in the way of enjoying this special time of year. To enjoy the holiday season more, here are a few tips… • [...]Continue Reading
The dreaming phase of starting a business is very exciting and uplifting. The world of new possibilities is always that way. Actually taking your dream of owning your own successful business and making it a reality takes a lot of effort and is where too many fall short. Planning your business and breaking down your [...]Continue Reading
For independent inventors, navigating the invention process can often times be a scary and difficult challenge. Knowing where to turn and the steps to take to drive an idea through to commercialization is not always easy for inventors.
One organization with a mission to educate and help inventors is the United Inventors Association (UIA). The UIA offers a multitude of free benefits for inventors in need of invention help and is continually striving to develop improvements and positive change in the invention industry. Originally founded as an extension of the USPTO over 20 years ago, the UIA is a great organization to join for all inventors.
For information on joining the UIA – www.uiausa.org.
The driving force behind the UIA is the UIA’s Executive Director, Mark Reyland. Mark is a serial entrepreneur with a long career in product development and inventing stemming back to his early days in the United States Air Force and National Security Agency.
Since joining the UIA, Mark has worked tirelessly and passionately for the benefit of the inventor community. Mark’s commitment to helping inventors leads to a regular 60 to 80 hour work week, spending upwards of 200 days a year traveling between inventor clubs, Washington DC (where he leads the UIA effort to strengthen inventor protection legislation and enforcement), meetings and trade shows.
Through Mark’s leadership, the UIA has developed a supportive program for 100+ UIA certified inventor clubs around the country where real inventors meet monthly. The UIA supplies the clubs with professional speakers as well as Skype kits to allow speakers to present long distance. In addition, Mark travels to over 30 clubs each year to personally thank the club leadership and to educate on available tools and efforts taking place on their behalf at the national level.
The UIA has also developed a strong national trade show support program offering Inventor Showcase and educational programs at industry trade shows. The UIA hosts the National Hardware Show’s Inventor Spotlight Pavilion, PGA Merchandise Show and International Housewares Shows and has several more national tradeshows on tap for 2013.
If your company would like to become a professional corporate member of the UIA please visit www.uiausa.org.
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For independent inventors, navigating the invention process can often times be a scary and difficult challenge. Knowing where to turn and the steps to take to drive an idea through to commercialization is not always easy for inventors. One organization with a mission to educate and help inventors is the United Inventors Association (UIA). The [...]Continue Reading
Organic SEO Offers a Competitive Advantage People often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is… What about organic SEO? Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for advertising. However, [...]Continue Reading
Yes. I believe it is. Each year the PGA Merchandise Show attracts thousands of top golf companies, brands and professionals to Orlando, Florida. If you have a new golf invention that you would like to license or sell, we recommend having your own booth in the Inventor’s Spotlight area of the show, which is a [...]Continue Reading
It’s time to get ready for 2013! The craziness of Cyber Monday is over, and now comes the holiday rush. With everything that’s going on in your organization, it can be easy to get overwhelmed and miss out on some important, year-end activities. Here are a few reminders to help your IT team stay on [...]Continue Reading
For many retail store owners, learning how to convert those window shoppers into buyers can be a daunting task! It’s not just about having great merchandise and a friendly smile. You must be able to generate sales regularly and turn inventory in order to be profitable and successful. Holiday time is also one of the [...]Continue Reading
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!
With this information, what are you supposed to do with your SEO efforts?
1. Remain calm.
Review your Website statistics and look at current data compared with older numbers. Check for any drastic changes in your search status.
2. Review your Website.
Is there a lot of duplicate copy on your Website? How about copy that is not providing value to your readers for your top keywords? If you see this type of copy, remove it from your site!
3. Provide Value.
Continue good practices of monitoring your site and providing valuable information to visitors. Think about what they want to see on your site. Give them what they want, and your search engine statistics will go up.
SEO is very important for building online buzz and increasing site traffic. But don’t focus on pleasing the search engines and every update they make. Instead, focus on your business goals.
Provide valuable information to site visitors that they will want to tell others about. Then, you’ll increase site traffic and sales!
For more help with your SEO and increasing sales, please write to me below or at www.rembrandtwrites.com.
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries! With this information, what are you supposed to do with your SEO [...]Continue Reading
Scientists long ago proved that all matter consists of atoms. If you were to represent the nucleus of an atom as a golf ball, to scale, the electrons that encircle the nucleus would be 1 kilometer away! That makes atoms mostly space and, therefore, so is everything in our physical world. Even the densest of [...]Continue Reading
As I’ve moved through life (gotten older), I’ve become clear that the most precious part of my life is the people that fill it. It is in my relationships with my parents, brothers and sister, friends and work colleagues that I experience love and affinity – the juice in life. All that said, there have [...]Continue Reading
Today, most businesses are using the Internet to compete on an international basis, 24 hours a day, 7 days a week. This means that technology is now a major part of the sales process, and more important, your customer-service activities. But you cannot provide top-level customer service with technology alone.
People are sick of dealing with call-centers, being on hold for a long time listening to lame music and trying to get their questions answered via online chat centers or from technicians who don’t know what they are talking about. With this in mind…
How well does your technology combine with the human touch?
If you want to provide excellent service to your customers around the clock, it’s essential to get your technology team working with your customer-service people. Here are a few questions to help you accomplish this:
1. Who’s on your team right now?
Start at the beginning. Make sure you have employees who care about your brand and want to learn as much as possible about your customers. Hire positive people who are willing to work with others to reach company goals. And if you already have some negative players on board, it’s time to talk to them about their attitude… or get rid of them fast. It only takes one bad egg to bring down an entire department, or company. (At Rich Dad, all of our new employees take the Kolbe Index so we know where they’ll exceed most in the company.)
2. Who does what?
Be sure your employees understand roles and responsibilities. If possible, write it down and distribute the information. This way, everyone will know who does what, and you’ll avoid unnecessary questions and conflicts about responsibilities.
3. Are you meeting regularly?
If your teams are not getting together on a regular basis, it’s time to schedule monthly meetings. Your tech people and your customer-service teams should feel comfortable working with each other and asking questions. By discussing issues, goals and ideas, you’ll be able to provide better, faster service. And more important, your employees will develop a level of trust and create better working relationships that will help the company culture as a whole.
4. What’s going on?
Once you have your technology and customer-service processes in place, be sure to monitor and analyze activities. What’s working and what isn’t? Get regular reports on results, issues, questions, comments, and more. Then, your teams can discuss this information at their monthly meetings to resolve issues before they become major problems and celebrate the activities that are working well.
5. Are you covered?
Today’s customers will look at your entire company. They will seek information online, via phone and in-person. Are you ready to help them?
Be sure to integrate all of your communications so that your team members provide the best service possible… no matter how customers approach your business.
6. What tools are you using?
Customer-service technology is constantly changing so make sure your team members are aware of the latest trends, software updates, viruses, and more. In addition, confirm that all of your technologies are up-to-date, backed up and in good working order. Customers don’t have a lot of patience, and it would be a shame to lose sales due to a Web page error, a bad e-mail process, privacy issues, or some other, technological glitch that could have been avoided.
Excel at Customer Service.
Providing the best customer-service process possible involves a combination of good technology and the human touch. Once you have the right people on your teams, open the lines of communication, monitor results and make changes as necessary.
By updating your customer-service processes regularly, you’ll improve employee relationships and create a more trusting and creative work-environment. But more important, you’ll be able to exceed at customer service and increase sales.
Robert LeCount is The Rich Dad Company’s Director of Information Technology. Based on Robert Kiyosaki’s best-selling book, “Rich Dad Poor Dad,” The Rich Dad Company uses innovative technology to offer a new way to think about money and investing. For more information, please write to Robert below or at www.richdad.com.-->
Today, most businesses are using the Internet to compete on an international basis, 24 hours a day, 7 days a week. This means that technology is now a major part of the sales process, and more important, your customer-service activities. But you cannot provide top-level customer service with technology alone. People are sick of dealing [...]Continue Reading