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The StartupNation Blog

Trends, tips and real-life anecdotes from industry experts
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Sales Strategies for Small Companies

Successful sales people are often described as having been born that way. This is not necessarily true as the ability to charm does not guarantee a successful sales career. Many charismatic individuals have failed to produce favorable results when placed in a sales position. This is good news for entrepreneurs who find themselves having to [...]

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8 CEOs Who Made Their Fortune Before They Were 30

Entrepreneurs making their fortunes before 30! CEOs of big companies are set to earn big bucks, but what about those that managed to make their fortune before even turning 30? This infographic will be enough to inspire any ambitious and young entrepreneurs ready to follow their vision, from following the road to success from the [...]

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Your Greatest Challenge

Your Greatest Challenge Today’s Quote: “The greatest challenge you face will probably not be the technical side of your job (your expertise), but rather interacting with other people.” (Shirley Tayor, American author and Speaker)   Over the years I have had the opportunity to work with a wide variety of clients. Here in southeast Michigan [...]

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Retail

Springtime Marketing Ideas for Retail Stores

Jump into springtime with these retail store ideas! Spring is the perfect time to get into a new marketing groove. Spring cleaning, warm weather, spring holidays and sports – the opportunities are endless. Not only are the marketing topics ripe for the taking, but people are finally ready to leave their homes and visit the [...]

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How to Market an App

Simple Steps To Market an App With more than one million apps available for download in the App Store, and Google Play Store, developers have to work hard to get their app to stand out from the crowd. There are many factors involving the optimizing for App Store searches that can make it difficult for [...]

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Does Your BtoB Content Stink?

Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your [...]

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Thought for a Bad Day

Thought for a Bad Day Today’s Quote: “There are people who would love to have your bad days.” —Author Unknown Thought for a bad day: A few weeks ago I visited my family physician. I was having a difficult time with a challenging bug affecting a lot of people. My symptoms included sneezing, sinus congestion, [...]

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Offline Networking: An Essential for Entrepreneurs

5 Reasons Offline Networking is Essential for Entrepreneurs Professional networking has always been an important mainstay of business conduct. It helps us meet the people who can get us jobs, it gives us sales opportunities when we’re trying to grow, and it gives us new partnerships when we need more manpower or broader capabilities to [...]

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InternetTrashTalk

Say What!? A Startup’s Guide to Internet Trash Talk

Talking trash on the internet All Hail The Online Review Over 80% of North Americans read – and trust – online consumer reviews. As a result, a single, negative evaluation – posted online for the world to see – can stall a startup in its tracks. With so many consumer review websites in operation, the [...]

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Retail

5 Tips for Liquor Store Owners

Set your liquor store apart from the rest! With so much competition in the liquor market it can be tough to separate your store from other establishments. Big box retailers and popular grocery store chains likely offer many of the same products, and customers are able to pick up these items during their weekly shopping [...]

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International Business

GREENWILL: For a green globe

Improve your business’ environmental practices with the help of “GREENWILL” What is GREENWILL? It is a global non-profit initiative that provides FREE and simple tools to organizations and individuals that want to reduce costs and become sustainable. Initiated in 2013 by EuCham – European Chamber, GREENWILL is already covering more than 80 countries around the [...]

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Small Business Success | Company Performance

What’s Your BtoB Content Strategy?

It’s time to turn all of that copy into sales via content strategy! News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of online copy. Your website offers value [...]

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Keeping your data safe as a startup

Keeping your data safe as a startup Data security is increasingly in the media spotlight, with reports of high profile breaches of information security coming to light almost daily. While big, established businesses might acutely aware of the need to act responsibly and legally when it comes to their own data (and their customers’), the [...]

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The #1 Relationship Destroyer

The #1 Relationship Destroyer Today’s Quote: “You can’t judge my choices without understanding my reasons.” —Author Unknown Without question, judging others and being critical is one of the most common reasons people give when they talk about unsatisfying or destructive relationships. Unfortunately, this happens daily to some degree, to most of us. A key reason [...]

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Niche Marketing

Carry Your Message Throughout Your Business

Your Message and Your Unique Value Proposition Welcome back to the blog series, “Change Your Message,” and getting to work with Tip 3, “Carry Your Message Throughout Your Business.” (If you missed our last post or simply need a refresher click here!), now on to today’s post! Have you downloaded Olga Mizrahi’s UVP Worksheet? You’ll [...]

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Retail

The Dos and Don’ts of Store Fixtures

Are your store fixtures hurting or helping you? Setting up a store is a matter of personal taste, but should also take into account customer appeal. Your store fixtures should be easy to shop, well organized, and host an ample amount of products without overflowing. You never want your display shelves to be dusty, dirty [...]

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Niche Marketing

Write Out Your Unique Value Proposition

Ready? Here we go! Let’s write out your Unique Value Proposition Welcome back to the blog series, “Change Your Message,” and getting to work with Tip 2, “Write Out Your Unique Value Proposition.” (If you missed our last post or simply need a refresher click here!), now on to today’s post! Have you downloaded Olga [...]

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Is Your Business Ready to Spring Forward?

Are your processes, BtoB and BtoC content and team ready for sales to flourish? It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business fired up for the warmer months ahead. But how exactly do you spring forward for the best results? Well, here are [...]

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The Dark Side of Smartphones

The Dark Side of Smartphones Today’s Quote: I like to hang out with people who make me forget to look at my phone. Although the smartphone is one of the most amazing devices ever invented, it does have a dark side. Walk into any restaurant and you’ll see people out to eat as a family, [...]

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