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The StartupNation Blog

Trends, tips and real-life anecdotes from industry experts
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It’s Not Too Late for May Content Marketing

Boost online awareness this month. Memorial Day and warmer weather are here. Have you prepared your promotions and content relevant to this time of year and your target market? If not, don’t worry. There is still some time to create a few content-pieces this month such as: 1. Blogs You can add these to your [...]

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Download the Startup Success Guide Now!

The Ultimate Guide to Startup Success (How Not to Fail)   Back Office Support Solutions (BOSS) released a comprehensive guide to aid new startups with their business ventures. The Ultimate Guide to Startup Success is available as a complimentary PDF download. The free step-by-step guide assists new business owners with the necessary considerations and steps [...]

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Business Law

Unfair Competition Law: What You Need to Know

Unfair Competition – Protect your Business Is a competitor playing dirty? Has the situation plummeted to an intolerable nadir? If yes, perhaps it’s time to file an unfair competition lawsuit. What Constitutes Unfair Competition? In the U.S., unfair competition is an overarching category for a handful of business- and reputation-related legal torts, which are applicable [...]

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Process Mapping

How To Keep Your Business Organized Year-Round

Staying organized is more than a nice idea when you have a business When you own a business, staying organized is more than a nice idea — it’s a necessity. The logistics of keeping up with vendors, invoices, marketing campaigns and other details can easily become overwhelming and inefficient when you aren’t strategic — and [...]

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Six Key Principles to Help You Be More Successful in Sales

Being successful in sales requires a smart and consistent approach to finding new opportunities. Here are six key principles that have created a ton of success for me  – I’m hoping they’ll help you and your team win more business. Feel free to share with others and/or shoot me your comments at tim@timwackel.com - I’d love to [...]

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Green Business

What Does it Mean to be a Green Business?

Being a green business is more than just recycling If you are a new business owner or considering starting one you have probably heard a lot about businesses that are going green. Not only is this becoming more popular for companies, but people are making a big push to make their homes green, and green [...]

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7 Steps to a Two-Tiered Direct Mail Strategy

Is your direct mail strategy designed to reach your best prospects? Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their [...]

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Is Your BtoB Content Credible?

The key to successful, BtoB content is credibility. Yes, you want to share a great tips and insights in your BtoB content including your blogs, Website copy, e-mail campaigns, articles, newsletters, and more. But are you forgetting a key aspect that will make potential customers actually listen to what you have to say and buy [...]

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Taking a Leap of Faith

Taking a Leap of Faith Today’s Quote is from Margaret Louisa Vanderbilt Shepard, 20th Century American Heiress, who said: “Sometimes your only available transportation is a leap of faith.”   Helping high-integrity, growth oriented individuals pursue and realize their vision of life excellence is my passion. This special coaching partnership with each individual includes many [...]

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Infographic: SEO Predictions for 2015 (Part 2)

Infographic: What’s in store for the SEO world in 2015? Yesterday we published our cool infographic on what top SEO experts Andy Crestodina, Ann Smarty and Eric Enge had to say about how search is evolving in 2015. Today we bring you part 2 of our SEO predictions for 2015 infographic, featuring insights from SEO [...]

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seo-predictions-1

Infographic: SEO Predictions for 2015 (Part 1)

Infographic: What’s in store for the SEO world in 2015? Never have three words incited so many conflicting emotions in the marketing world: Search. Engine. Optimization. SEO is always evolving, which means that we need to continuously adapt our marketing and business strategies in order to stay one step ahead. So what’s in store for the SEO [...]

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Making the Most of your Warehouse Space

Warehouse Space: How to get optimal efficiency If you have warehouse space there is a good chance you could be using it better. To take advantage of this space you need to utilize it in the best possible way to get the most value and optimal efficiency. If after organizing you find yourself with much [...]

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What are you doing with your BtoB content, anyway?

What is really going on with your BtoB content strategy? The days of wishing, hoping and haphazard results are over.   Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but [...]

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Infographic: The First and Current Appearance of Popular Websites

Infographic: The First and Current Appearance of Popular Websites. What Can We Learn from Their Examples? Essay writing service NinjaEssays published an intriguing infographic that shows how popular websites used to look like when they were first launched, and compares that look to their current design. The infographic features Facebook, Apple, Twitter, YouTube, Google, LinkedIn, [...]

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Sorry shouldn’t be the hardest word

“Sorry.” Be prepared if you have to say it! Owning a small business can be tricky enough, but for healthcare professionals it brings the added danger of potentially damaging lawsuits should something go wrong in practice. While you can’t guarantee that mistakes won’t happen, you can reduce the risk of it happening in the first [...]

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Why Some Customers Prefer to Shop in a Store vs Online

Stock your store and they will come! While there is a big focus on ecommerce and online shopping, brick and mortar stores are still very popular and frequently visited. Smallbiztrends.com reports that 93% of overall retail purchases made in the U.S. are still in actual stores. There is a lot of convenience when it comes [...]

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Original and Targeted, BtoB Content Equals Sales

Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but you are missing out on a competitive advantage [...]

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Foreign Investment in Europe and SMEs

Foreign Investment – FDI Figures Show European Countries Are Very Attractive Right Now! Nowadays, businesses are witnessing globalisation on a larger scale and both SMEs and startups are not an exception. Indeed, they are more willing to invest abroad, looking for new and enriching ventures. FDI (Foreign Direct Investment) is the net influx of foreign [...]

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