What are you doing to increase credibility at your small business? By Melanie Rembrandt Are people saying bad things about your small business online? Do negative comments appear at the top of the search engines when you do a search for your business name? Well, instead of sitting back and watching your sales and credibility [...]Continue Reading
It’s almost spring, and even if there is still snow on the ground, it’s time to think about new beginnings – for you and your business. Do you need a fresh start? If so, it’s time to create (or update) your specific goals for today, this week, this month, and this year. To start, write [...]Continue Reading
Accomplish Your Goals With Less Stress It’s tax time, and if you are a small business owner, you are probably dealing with financial statements, legal payments and lots of paperwork. Even if you have a team of people to help you, this time of year can be overwhelming. After all, you have to make sure [...]Continue Reading
Want Small Business Public Relations Success? If you are a new entrepreneur, you’ve probably heard of using press releases and publicity to help boost awareness for your products and services. However, you may not know exactly what public relations is and what it can do for your business. Small business public relations is really just [...]Continue Reading
Save Money and Get Better Results with your PR Efforts If you look on the Internet, you will see some horrible press releases. And the businesses that distributed them probably thought they would be inundated with media and sales inquiries as soon as the press releases went live. Has this happened to you? If so, [...]Continue Reading
We all know that communicating with your associates, customers and team members is a key to success, but with taxes, events, monthly meetings, and everything else going on at your organization right now, your communications efforts may be lagging. Here are three, key questions to ask yourself to help stay on track with your business [...]Continue Reading
The truth about branding – (a brief confession) Deep down in my heart of hearts I carry a dirty secret about branding — it’s all a facade! And I mean that in best and worst sense of the word. On one level, branding is completely made up, a construct – an image in the collective [...]Continue Reading
February is already here, and it’s time to see how your Website is doing so far this year. If they are not going well… Find out what is happening. Is site traffic down because you have broken links? Perhaps, your target-market wants different copy? Look at your analytics and find out what is going on. [...]Continue Reading
Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales. You [...]Continue Reading
The Global Pet Expo is the world’s largest annual pet product show. Every year, it attracts attendees from leading retail chains, pet superstores, mass-market retailers, distributors, wholesalers and independent retailers. The 2012 Show featured 835 exhibitors, 2,487 booths and more than 3,000 new product launches. 5,011 pet product buyers from around the world attended. For [...]Continue Reading
Do you know what to look for? You just went through a mound of résumés, searched the Internet and have reduced your list of IT candidates down to a reasonable amount. Now, the fun really begins with in-person interviews. And if you are new to hiring technology people, or just want to make sure you [...]Continue Reading
When new people visit your Website, what’s the first thing they see and click on? If you don’t know, it’s time to find out.
Check your Google Analytics and see what is going on. This is important. Why? While you may think you have a great Website packed with information for your customers and just the right search engine optimization (SEO) keywords, new site visitors may think otherwise. Take a look your Website pages to see where visitors spend the most time. If your top pages are not pulling in traffic, you have some work to do.
Here are a few suggestions…
· What do your customers want?
Which pages do your site visitors click on most? Why do you think that is? This information can tell you a lot about what your customers are looking for and whether or not you provide it.
If you have no idea why your customers are looking at some pages more than others, ask them. Run a quick survey on your site to see what kind of information they are most interested in viewing. If you don’t want to run a survey, start adding SEO content based on the topics posted on your most popular pages. Then, review the results.
· Is your site just about you?
You may think your Website is fantastic – because it talks about how great your products and services are, your background and expertise and your media clips. But what’s in it for your customers? If you are focusing on features rather than the benefits you offer, you are going to lose business to the competition.
Review each page of your site and change the SEO copy so you are focusing on how your products and services help customers solve their problems.
· What SEO keywords are you using?
While it’s important to conduct extensive research to discover what keywords your targeted audience is actually looking for, don’t forget common-sense terms. If you were a customer, what terms would you type into the search engines to find your products and services?
While SEO keyword research is essential, don’t forget to think about the key terms that are simple and come to mind first.
Stop and Look at Your SEO Copy.
As I tell my clients, SEO copywriting is an ongoing process. If you want to build online awareness and bring in sales, take the time to review your site analytics and conduct SEO keyword research. Then, it’s essential to write copy that provides valuable information to potential customers while including the right SEO keywords, placement and coding. And once your Website is up and running, your SEO processes need to be monitored regularly. This way, you can make changes to bring in better results.
SEO is a powerful tool to increase sales cost-effectively. But if you don’t use it the right way, you’ll waste valuable resources while the competition steals your customers!
What is happening with your SEO right now? If you don’t know, please contact me below or at www.rembrandtwrites.com.-->
Find out! When new people visit your Website, what’s the first thing they see and click on? If you don’t know, it’s time to find out. Check your Google Analytics and see what is going on. This is important. Why? While you may think you have a great Website packed with information for your customers [...]Continue Reading
Get what you really need to succeed If I didn’t have spam filters in place, I would be inundated with e-mail messages about the latest technology tools, software and services. It’s bad enough as it is with phone calls and snail mail. How about you? Are you overwhelmed with tech information that will supposedly solve [...]Continue Reading
What are you thinking? Did you make a New Year’s Resolution for your search engine optimization (SEO) activities? If so, why? We all know that the chances of keeping a resolution are slim. Instead, why not make SEO goals for the year? By setting goals, you can plan specific activities and timelines to actually make [...]Continue Reading
Stop the Status Quo and Take Action Now! If you are a tech specialist and stuck behind your desk whenever the big, boardroom meetings happen, it may feel like your career is at a standstill and you are not taken seriously. If this sounds familiar, have you done anything to move out of your current [...]Continue Reading
You’ve probably heard the statement a lot these days that “content is king.” Well, you may not know exactly what this means. Basically, your customers want valuable content. They want to know what you have to offer them. At the same time, the search engines realize this and look for valuable content on your site. [...]Continue Reading
Many people list among their “New Year’s Resolutions” a pledge to keep a tidier house…to address those crevices and cobwebs that might get overlooked by the kids doing their Saturday chores…to impress their visitors with sparkling, clean surfaces. Well here’s an invention that makes it a cinch to wash away surface dust and grime on [...]Continue Reading
Why do you have to talk to the press? If you want to increase awareness without paying for advertising, your business is probably involved in public relations, or getting noticed by the press. When the right publications talk about your products and services, you can see sales increase dramatically. But for tech people, this can [...]Continue Reading
It’s that time of year when things are crazy. You are probably slammed at work trying to finish year-end projects while preparing for the holidays. But don’t let all of your work get in the way of enjoying this special time of year. To enjoy the holiday season more, here are a few tips… • [...]Continue Reading
The dreaming phase of starting a business is very exciting and uplifting. The world of new possibilities is always that way. Actually taking your dream of owning your own successful business and making it a reality takes a lot of effort and is where too many fall short. Planning your business and breaking down your [...]Continue Reading