The StartupNation Blog

Trends, tips and real-life anecdotes from industry experts
Risks-1024

Does Your BtoB Content Stink?

Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your [...]

Continue Reading

Thought for a Bad Day

Thought for a Bad Day Today’s Quote: “There are people who would love to have your bad days.” —Author Unknown Thought for a bad day: A few weeks ago I visited my family physician. I was having a difficult time with a challenging bug affecting a lot of people. My symptoms included sneezing, sinus congestion, [...]

Continue Reading
A business man with an open hand ready to seal a deal

Offline Networking: An Essential for Entrepreneurs

5 Reasons Offline Networking is Essential for Entrepreneurs Professional networking has always been an important mainstay of business conduct. It helps us meet the people who can get us jobs, it gives us sales opportunities when we’re trying to grow, and it gives us new partnerships when we need more manpower or broader capabilities to [...]

Continue Reading
InternetTrashTalk

Say What!? A Startup’s Guide to Internet Trash Talk

Talking trash on the internet All Hail The Online Review Over 80% of North Americans read – and trust – online consumer reviews. As a result, a single, negative evaluation – posted online for the world to see – can stall a startup in its tracks. With so many consumer review websites in operation, the [...]

Continue Reading
Retail

5 Tips for Liquor Store Owners

Set your liquor store apart from the rest! With so much competition in the liquor market it can be tough to separate your store from other establishments. Big box retailers and popular grocery store chains likely offer many of the same products, and customers are able to pick up these items during their weekly shopping [...]

Continue Reading
International Business

GREENWILL: For a green globe

Improve your business’ environmental practices with the help of “GREENWILL” What is GREENWILL? It is a global non-profit initiative that provides FREE and simple tools to organizations and individuals that want to reduce costs and become sustainable. Initiated in 2013 by EuCham – European Chamber, GREENWILL is already covering more than 80 countries around the [...]

Continue Reading
Small Business Success | Company Performance

What’s Your BtoB Content Strategy?

It’s time to turn all of that copy into sales via content strategy! News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of online copy. Your website offers value [...]

Continue Reading
handcuff-keyboard-1024

Keeping your data safe as a startup

Keeping your data safe as a startup Data security is increasingly in the media spotlight, with reports of high profile breaches of information security coming to light almost daily. While big, established businesses might acutely aware of the need to act responsibly and legally when it comes to their own data (and their customers’), the [...]

Continue Reading

The #1 Relationship Destroyer

The #1 Relationship Destroyer Today’s Quote: “You can’t judge my choices without understanding my reasons.” —Author Unknown Without question, judging others and being critical is one of the most common reasons people give when they talk about unsatisfying or destructive relationships. Unfortunately, this happens daily to some degree, to most of us. A key reason [...]

Continue Reading
Niche Marketing

Carry Your Message Throughout Your Business

Your Message and Your Unique Value Proposition Welcome back to the blog series, “Change Your Message,” and getting to work with Tip 3, “Carry Your Message Throughout Your Business.” (If you missed our last post or simply need a refresher click here!), now on to today’s post! Have you downloaded Olga Mizrahi’s UVP Worksheet? You’ll [...]

Continue Reading
Retail

The Dos and Don’ts of Store Fixtures

Are your store fixtures hurting or helping you? Setting up a store is a matter of personal taste, but should also take into account customer appeal. Your store fixtures should be easy to shop, well organized, and host an ample amount of products without overflowing. You never want your display shelves to be dusty, dirty [...]

Continue Reading
Niche Marketing

Write Out Your Unique Value Proposition

Ready? Here we go! Let’s write out your Unique Value Proposition Welcome back to the blog series, “Change Your Message,” and getting to work with Tip 2, “Write Out Your Unique Value Proposition.” (If you missed our last post or simply need a refresher click here!), now on to today’s post! Have you downloaded Olga [...]

Continue Reading
mr5

Is Your Business Ready to Spring Forward?

Are your processes, BtoB and BtoC content and team ready for sales to flourish? It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business fired up for the warmer months ahead. But how exactly do you spring forward for the best results? Well, here are [...]

Continue Reading

The Dark Side of Smartphones

The Dark Side of Smartphones Today’s Quote: I like to hang out with people who make me forget to look at my phone. Although the smartphone is one of the most amazing devices ever invented, it does have a dark side. Walk into any restaurant and you’ll see people out to eat as a family, [...]

Continue Reading
International Business

Effects of Immigration in Europe

Business Focus: Effects of Immigration in Europe Migration has overflowed the political and economic debate over the past decades as the globalization of the job markets expands. However, its benefits, costs, issues and advantages are generally overlooked from a business perspective. Undoubtedly, immigration has proven to be highly beneficial for businesses and for SMEs (Small [...]

Continue Reading
Customer-Services

5 Ways to Find New Customers Fast

Time to Boost Sales without Spending a Fortune! As a small business owner, you are probably always thinking about your sales quotas and new customers. With all of your marketing, accounting, and other, responsibilities, the whole process can be overwhelming. But it’s time to step back and take a more simple approach. Here are… 5 [...]

Continue Reading
6784974dfb76c803

Success and Failure

It has been over two decades since I started my first company at age 25. My early years in business were emotionally draining. I wrestled with every decision, second guessing whether it was the right move. I had personified my company; if the business failed then I was a failure. Unfortunately, I was more motivated [...]

Continue Reading
Small Business Success | Company Performance

3 Simple Tips to Start Using Content Strategy to Your Advantage

What is Content Strategy? 3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason. Good content increases online awareness, brings people to your [...]

Continue Reading
Lineage2, Aion, Blade And Soul