The StartupNation Blog

Trends, tips and real-life anecdotes from industry experts
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Why Some Customers Prefer to Shop in a Store vs Online

Stock your store and they will come! While there is a big focus on ecommerce and online shopping, brick and mortar stores are still very popular and frequently visited. Smallbiztrends.com reports that 93% of overall retail purchases made in the U.S. are still in actual stores. There is a lot of convenience when it comes [...]

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Original and Targeted, BtoB Content Equals Sales

Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but you are missing out on a competitive advantage [...]

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Foreign Investment in Europe and SMEs

Foreign Investment – FDI Figures Show European Countries Are Very Attractive Right Now! Nowadays, businesses are witnessing globalisation on a larger scale and both SMEs and startups are not an exception. Indeed, they are more willing to invest abroad, looking for new and enriching ventures. FDI (Foreign Direct Investment) is the net influx of foreign [...]

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How to create a winning employee retention strategy

What’s your employee retention strategy? Retaining your best talent is becoming harder, and if you don’t work hard to keep on top of your best talent, they may start looking elsewhere for other opportunities. The following infographic from Ajilon shows you how creating a winning employee retention strategy will be beneficial to you and your [...]

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Living a Longer Life

Living a Longer Life Today’s quote is from Chicago Sun-Times Advice Columnist Ann Landers, who said: “Nobody ever drowned in his own sweat.” The “Fountain of Youth” is a spring that supposedly restores the youth of anyone who drinks or bathes in its waters. The legend became particularly prominent in the 16th century, attached to [...]

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3 Content Tips to Boost Online Awareness Fast!

Rainy weather = better content! How is the weather in your area? For most, temperatures are rising, but you may be experiencing more rain. And as the poem goes, April showers will turn into May flowers. With this in mind, what are you doing to advance your business on the rainy days? If you are [...]

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The Soft Skills of Success

The Soft Skills of Success Today’s Quote is from Management Consultant Kathy Austin, who said: “Managers light a fire under people. Leaders light a fire in people.” Leadership and Management are two of the most highly valued skills necessary to be truly effective in our professional and personal lives. I feel strongly that these skills, [...]

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A clever way to generate more tweets – and expand your audience

Even if you have no experience or interest in Twitter, this technique could work for you. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, Google [...]

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Content Marketing Tips

7 must-read Content Marketing tips and tactics [Infographic]

Content Marketing Tips and Tactics that Make Sense It’s a phrase marketers have been hearing for the past 15 years or so, ad nauseam: Content is King. And in 2015, it seems that content marketing still reigns supreme when it comes to the most commercially important digital marketing trend. Yet according to this infographic, the biggest [...]

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4 Ways to Attract Investors to Your Small Business or Startup

Attract Investors to Your Small Business or Startup When others financially support a small business and its owner, the enterprise can exponentially increase its potential future prosperity and success. So, if you’re an entrepreneur, don’t feel like you are alone on an isolated island. Turn to investors to give your company the financial injection it [...]

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New Law Opens More Doors for Women Entrepreneurs

President Obama Signs Into Law New Authority To Help Women Gain Equal Access To Federal Contracting Administrator of the U.S. Small Business Administration, Maria Contreras-Sweet, applauded the signing into law of the National Defense Authorization Act (NDAA) for fiscal year 2015 today.  President Obama’s signature on the NDAA is a critical move that will now allow [...]

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Graffiti: From Illegal to Hired

Artists, Open for Business: How Graffiti Went From Illegal to Hired There was a time when graffiti was an eyesore you’d want to scrub off. Now it’s a way to attract eyeballs to your business. CNN News reports on a trend in South America that’s made its way up north as an advertising vehicle for [...]

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How to Succeed in Pleasing Your Customers

Pleasing your customers is important to staying in business! We all know how hard it is to motivate your team when it comes to putting the customer first. You get excuses such as “I’m an introvert”, “I’m not a people person” or “No thanks”. However, talking to people, and treating them properly isn’t something that [...]

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Love Languages

Love Languages Today’s quote is from NBC Weather Anchor Al Roker, who said: “I love cooking for myself and cooking for my family.” From my youth, I have loved to cook, often helping my mom during holidays or on weekends. We would frequently create a production-line to make and freeze dishes for future meals. As [...]

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Social media Marketing

Giveaway “something” and they will come!

What Gives? Creating a Successful Social Media Giveaway For many startups, generating consumer interest is as hard, or harder, than getting investor interest. When growth and awareness strategies rely on increasing social media follows, likes, and participation, it’s extremely important to know what really motivates people to engage with companies on social media. Over 40 [...]

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Blogging

3 Blog Design Tweaks to Increase Engagement

Does your audience find your blog engaging? You know why having great content on your blog is absolutely essential – it gives readers a reason to engage with your brand, sets you up as a thought leader and builds trust with your prospects. But even if you have all the amazing content in the world, [...]

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