The StartupNation Blog

Trends, tips and real-life anecdotes from industry experts
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Quick Facts (and reality check) for inventors

Quick facts (and reality checks) for inventors based on my 20ish years helping inventors and working in the industry… It will take twice as much time to see your invention idea dream realized – from idea to concept to prototype to manufacturing to packaging…it all takes time and expect bumps in the road…totally normal…but it [...]

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Why being second to market can make you a winner!

Wal Mart, Kroger, and Costco all have one thing in common that can teach all inventors a great lesson – being “second” to market can make you a winner! I just read an article about how Whole Foods has been losing ground to the likes of Wal Mart in the sales of organic foods – [...]

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5 Deadly Errors Of Creative Entrepreneurs

Are You Killing Your Business? When you opened your business you didn’t have the expectation that your bank account would need to go on a crash diet.  But that’s exactly what’s happening. Month after month, expenses are coming out, but very little is coming in – leaving your business thinner than a supermodel. As a [...]

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Repeat Business in 3 Easy Steps

How to Grow Repeat Business in Three Easy Steps Building your customer base is a huge step in the “getting started” process for entrepreneurs. Unfortunately, even once you grow yourself a solid customer base, the trick is keeping them around. Having repeat customers can separate the little guys and the giants in an industry. And [...]

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Why 75% of All Startups and New Products Fail

Will your new business fail? Recently, a study by Harvard Business School’s Shikar Ghosh shows that 75 percent of ALL new businesses fail. In addition, a great number of new products and services in the market perform below average. The trend seems to discourage majority people who are seeking to turn ideas into new business. [...]

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direct response marketing

Creating a direct mail testing matrix

Testing is the path to success in direct mail Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B split test. You select the two items [...]

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LinkedIn Marketing

How to target talent using LinkedIn

Recruiting for Small Business on LinkedIn One of the best ways for a small business to expand is by sourcing the right talent that will help to take your company to the next level. There is now a wealth of talent accessible online, but many startups are unsure how to tap into this resource. If [...]

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Social media Marketing

Marketing and the Success of Your Business

Marketing: Your Message, Your Brand, Your Business As you probably already know, marketing is a huge factor in the success of your business. You can have a great product or service, but without marketing to spread the word it can be difficult to bring in customers, especially if you are just starting out and newer [...]

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biz travel

Cancelled Travel Plans Can Be an Opportunity

What to Do When Your Travel Plans Get Cancelled When you book your next vacation, chances are you aren’t thinking about what could possibly happen that would ruin the plans. Of course not, you have a vacation to plan, and you’re already thinking about relaxation, great restaurants, fun activities and more. But there’s plenty more [...]

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How to Win That Copywriting Job!

Are you following these steps to advance your career and make more money? Recently, I was looking for BtoB content writers and requested applications. It’s amazing what people sent to me… the good, the bad, and the (very) ugly. Let’s just say that the applicants who followed directions accordingly were placed in the “possible” pile. [...]

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Facebook Marketing

So you thought Facebook was free

Facebook picks and chooses who sees your posts If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you What it says is what we’ve all known about Facebook for the past few years – except it’s much worse [...]

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Using Coupons in Print Advertising as Lead Generation

The hidden benefit of coupons in print advertising Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run brand-building ads [...]

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Lots of Solar Panels, with beautiful Clouds

Why Big Brands Use Renewable Energy

5 Big Brands Using Renewable Energy and What We Can Learn From Them Renewable energy comes from resources including sunlight, wind and rain and can be naturally replenished over time, unlike the finite conventional energy resources of the world. So it has never been as important to go green as it is now – it’s [...]

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How Successful Entrepreneurs Get Inspired

Getting Inspired: This is how they do it! In order to be a successful entrepreneur, you need to be inspired enough to really want to make your business succeed. But, inspiration doesn’t always come when you are sitting behind a computer. Sometimes you need to find other sources of inspiration, both external and from within [...]

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Boutique display window with mannequins in fashionable dresses

Risks Involved with Opening a Retail Store

Opening a Retail Store Has Risks! Opening a retail store is a lifelong dream for many. Filling it with products that you are passionate about, whether it be high-end clothing, rare and unique jewelry, vitamins, sporting goods, etc., being surrounding by things that make you happy and that you want to share with others can [...]

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QC #769

Are You Guilty of These 5 Writing Sins?

How to Get Improve your Writing and Boost Your Income Over the last twenty-plus years as an SEO copywriter and BtoB content strategist, I’ve seen good writing and terrible writing. I’ve seen excellent job-applications and pathetic attempts at getting hired. I’ve seen new copywriters miss opportunities and experienced writers ruin working relationships. And after spending [...]

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Online Business

Business Growth in Manchester [Infographic]

Manchester’s growth – what it means to you An increasing number of people are looking to start businesses, but rather than focusing their attentions on London as they used to, more and more are turning to Manchester to set-up their new businesses. Over 14,000 new businesses were started in Manchester in the last twelve months [...]

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Pre-launch Questions

Do you know what motivates you?

Successful People Start With Proper Motivation What motivates you? Do you know? If you are an entrepreneur and/or just launching a startup, you need to figure this out, because motivation leads to passion, and both lead to success. Entrepreneur motivation, in fact, is rather a personal thing, but you can find what motivates you and [...]

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