The StartupNation Blog

Trends, tips and real-life anecdotes from industry experts
BeautySupplyStore

Tips for Beauty Supply Store Owners

Build Your Reputation with These Beauty Supply Store Tips The beauty industry is very competitive. As a small business owner, competing with the prices that the bigger stores offer can be a challenge, but you can bring in customers in other ways than prices alone. Finding your niche, such as all organic and vegan products, [...]

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Got BtoB Content Strategy tips from Melanie Rembrandt?

Got a Summer, BtoB Content Strategy?

Is Your Content Marketing Strategy as Hot as the Weather? It’s hot out there! For many of you, that means you are spending more time in your office in the nice, cool air-conditioning. And while business may be slower as people take vacations and spend time with family and friends, that’s no reason to slow [...]

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CustomerMagnetism_SocialMediaGraphic

2015 Ultimate Social Media Sizing Guide

Your Primer to Ad and Image Sizing Across the Social Universe Starting and managing a business is hard work. You start your business because you’re an expert in your product or service, and you’re confident about its success. However, as with any new business you now you have 99 other problems to start worrying about. [...]

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Blogging

How to Handle Pushy Social Partners

Sometimes pushy social partners can be too much! Cross blogging is a wonderfully advantageous tool for small business owners. Not only is it free, but it keeps your blog diverse, and introduces your brand to new audiences. Even more advantageous is the mutual understanding of sharing each other’s articles and products on different social outlets. [...]

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SICBusinessList_1

Using SIC Codes to Find Business Lists

List Research: Using SIC codes to find business lists When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A newer, more comprehensive directory called the North [...]

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hire-positive-employees

Healthy, Happy Employees = Improved Productivity

Happy Employees Produce More! As a business owner, if there is one thing you can credit to the success of your business, it’s your great team of employees. Without the help of your staff, getting to where you are today would probably be a lot more challenging. With that being said, ensuring that your employees [...]

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AffordableCareAct

Top 3 Health Insurance Tips for New Business Owners

Health Insurance Tips for New Business Owners You’ve decided to fulfill a lifelong dream of being your own boss and have taken the plunge by starting a business. Congratulations! Becoming a business owner is an exciting and sometimes overwhelming process, filled with continual opportunities to learn and grow. As a new business owner, it’s up [...]

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Food

Food Startups: Changing the way we think and eat

Food Startups that are Changing the Way We Think about Eating   Every year, there are hundreds of new food startups, and they are not always the same old, same old. Of course, there are still many that offer traditional menus for those of us who are a bit on the fussy side. But, there [...]

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EmployeesByShelving

How to Attract the Best Talent to Your Retail Store

Get the Talent You Need to Be Successful! Many retail establishments have a hard time recruiting great talent for their store. With so many young adults flocking to retail careers for a “job just to earn some extra money” or “for the great discounts” it is hard to find individuals that actually take their role [...]

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WorkLean1

4 Commonsense Ways to Keep Your Startup Lean

Being successful means being lean from the start If you’re in business and you haven’t heard the term “lean startup,” how’s living under that rock treatin’ ya? Lean startups are now on the lips, and in the arsenals, of today’s entrepreneurs. At its core, the lean concept emphasizes the importance of remaining small and agile [...]

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SadFace_FadedBorder

No Content Marketing Strategy? You’re Losing Money!

Writing copy that sells is not a passing trend. While there is a lot of hype now about BtoC and BtoB Content Marketing and Content Strategy, these processes have been around for a long time… just with different names. And there is no need for confusion. Let’s keep it simple… What is content marketing? It’s [...]

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SalesCoaching

Sales Coaching: It’s a really big deal!

Getting sales coaching right – don’t do too little, too late Sales leadership talks about it all the time.  Sales consultants advocate it and sales managers say they would like to do more of it if they had the time.  The “it” of course is sales coaching. Yet if you nose around, you will often [...]

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Internet Marketing

What’s in a business name?

Company Formation: How to avoid business name blunders Starting a new business is an exciting time and with so much to think about, it’s easy to get caught up and run with ideas which you later look back on with regret. Nowhere is that more true that in the naming of a new business. We [...]

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SalesNetworking

How to Network at Conferences

Networking at conferences – tips on who, what and how Sales Networking Sales reps often find themselves at industry conferences and other meetings where they should be networking.  However, in too many cases they fail to optimize the opportunity because they are not sure what to do.  So, by default, they end up spending their time [...]

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Internet Marketing

The Internet of Things for Business [Infographic]

What will the “Internet of Things” mean for YOUR business? The Internet of Things is one of the biggest buzzwords in tech at the moment, and is emerging as a rapidly growing market. While the focus at the moment is on personal use, such as smart watches, soon the Internet of Things will be ubiquitous [...]

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Investment Property_Money

How to Grow a Property Investment Business

Growing a Property Investment Business Many entrepreneurs consider property investment to be a great choice as a business start up. However, there is plenty to consider and learn if entrepreneurs what to successfully grow a property investment business. Multi-let versus single-let Multi-let properties, often referred to as HMOs, differ from single let properties in many [...]

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SalesNetworking

What can a Business Expect on a Certification Audit?

Inside the Brain of an ISO Auditor Going for an ISO certification can be a very challenging process for a business. You need to arm yourself with a lot of patience and be very open minded regarding your business. For starter, you will have to choose a certification auditor who has experience in your industry, [...]

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pet-medicine-display-shelving

Tips for Pet Store Owners

Setting your pet store apart from the rest Pet store ownership can be a very lucrative business endeavor. According to the American Pet Products Association, Americans spent more than $50 billion on their cats, dogs, and other companion animals in 2012. They also report that the number of owned dogs in this year was 83.3 [...]

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