The StartupNation Blog

Trends, tips and real-life anecdotes from industry experts

3 Tips to Provide Valuable Content… Fast

How to give customers the content they want while maintaining your busy schedule! You know you need to provide valuable content to your customers on a regular basis, but as a small business owner, you’re busy. You give a big sigh just thinking about all of the time it will take to write a new [...]

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Monday Morning Mojo: Be REALLY Present on Thanksgiving

As I’ve moved through life (gotten older), I’ve become clear that the most precious part of my life is the people that fill it.It is in my relationships with my parents, brothers and sister, friends and work colleagues that I experience love and affinity, the juice in life.All that said, there have been many times [...]

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Money can’t buy loyal employees

Loyal employees are motivated by more than money. Research was conducted involving more than 200 high potential leaders from companies around the world. These are people who could jump at a moment’s notice to better-paying positions elsewhere. Each was asked a simple question: “If you stay in this company, why are you going to stay?” [...]

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3 Tips to Get Things Done!

Whether it’s content strategy, public relations, marketing, or laundry, it’s time to stop being overwhelmed! I don’t know about you, but since November started, things have really picked up with work. My “To Do” list is flowing onto several pages of new-business activities, content-strategy plans, SEO blogs, public relations, and more. And this doesn’t even [...]

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Tell the Truth! Set Yourself Free!

We’ve all heard the adage, “The truth shall set you free.” The actual quote from the bible is “The truth shall MAKE you free.” I always thought the quote was a nice idea, but after really embracing the idea, I found that a commitment to truth actually did set me free. Now, I’m not necessarily [...]

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Losing Key Employees

At Centratel, each of our half-dozen key management people has had several years of on-the-job experience. Training managers to operate a telephone answering service is a long, drawn-out affair because it is necessary to understand a myriad of technical details and random facts. The introduction of documentation speeds up this training process, but the new [...]

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How to Create Positive, Word-of-Mouth

Are your customers helping you grow your business? Content strategy, public relations, direct mail, social media…. the list goes on. There are many ways to boost sales and awareness at your business. But with all of the marketing tools available, it can be easy to forget the one, basic thing that will grow your business [...]

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When Cofounder Relationships Go Bad

  When you first start your company, you’re often required to wear a lot of hats even if you have a cofounder as a partner. As the saying goes, you become a “jack of all trades, master of none”. As you’ve been told repeatedly as an entrepreneur, you can’t be an expert in everything. So, [...]

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Entrepreneurs Confess Their Biggest Mistakes

It’s often said that if you’re not making mistakes, you’re not taking enough risks. The message being, making mistakes is how you grow as an entrepreneur. This may be why failure is worn as a badge of honor in Silicon Valley, and why investors are still willing to back those who have failed. Investors know [...]

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Email Bounce

An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out emails. By understanding how email bounces work, it will help ensure a higher deliverability rate for each of your campaigns.There are two ways you can categorize bounce rates. A hard bounce is any message that is returned by a recipient server because the address is invalid or because the domain name doesn’t exist. A soft bounce, on the other hand, refers to a temporary issue related to the email address or email recipient’s server. The address is valid, but there is something temporarily preventing the message from sending.

When messages in your email campaign bounce, it negatively affects your delivery rates and sending reputation. If iContact is your email marketing service provider, after five bounces, our system will flag contacts as ‘Bounced’. This process happens automatically, but you can always add a contact back after they have fixed problems associated with their email address.

Have a great weekend and I will be back next week to discuss more tips on email marketing.



An important aspect of email marketing is taking the time to organize your contact lists and ensuring that your messages will be delivered with confidence. Today, email marketers are finding many shortcomings in sending out emails. By understanding how email bounces work, it will help ensure a higher deliverability rate for each of your campaigns.There [...]

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Holiday Shopping Trends 2014

RetailMeNot , a leading digital offers destination that helps consumers save money, today announced the latest edition of its Shoppers Trend Report, which revealed nearly half (46%) of consumers plan to start their holiday shopping before November this year, and 1 in 4 intend to have their holiday shopping completely finished by Black Friday. According to [...]

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Cat-chy way to remember what social media brands do for you

If you are an active user of social media sites then you must have seen  the cat pictures and  cat-talking-trend. An inventive team of creative thinkers at Avalaunch Media has developed an infographic called Social Meowdia Explained with cats, in which even a newbie user of social media can easily understand. Learn the primary function for each [...]

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Does Your Office Make Employees Want to Go to Work?

Some companies like Google and Facebook come to mind when you think of cool office spaces, but more and more companies are adding their own twists to the traditional workplace with cozy kitchens and complete gyms. These amenities help foster a unique company culture that builds close-knit teams and promotes healthy work-life balance no matter what the business does. [...]

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Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of [...]

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Turn Negative Nancy’s Frown Upsidedown

A positive attitude is a winning attitude. So what do you do when a member of your sales team is a real downer? Negativity can be contagious, something that Zeynep Ilgaz, Co-Founder and President of Confirm Biosciences and TestCountry, has encountered firsthand. In an article for Entrepreneur, she shares her experience of dealing with a “Negative Nancy” [...]

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