Forums: Discussions for entrepreneurs and small business.

Well, we took some of the advice from our first time around and have changed some text, colors, and pictures.  Please peruse it and give more feedback.  Hopefully the colors don`t look too brown/white anymore.

Other things in the works:
Setting up the blog on pages on the site
editing the text to make it a little more reader friendly

We do the whole thing, so any suggestions and advice are welcome!

www.denovopittsburgh.com



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Brandon
De Novo Pittsburgh Chiropractic & Health
Treating Pittsburgh`s Athletes
www.denovopittsburgh.com

Brandon —

Do you guys have enough certifications? I mean, you`ve only got one single wall covered.

I don`t remember specifically now what it was you were planning to change, but I think the site looks nice and all the information is easy to find. I like the color scheme also... it`s soothing and relaxing like a trip to the chiropractor.

I think it works a lot better with your business model. Previously, I didn`t really "get" how different your office operations are from most other chiropractors... the skyscraper/building image communicated exactly the opposite feeling.

FWIW, if I lived in Pgh I would definitely come to De Novo to at least check it out. I really love your super-simplified approach and the very reasonable prices it seems to be allowing you to charge. I`d be really surprised if your venture wasn`t successful. Hopefully your model will catch on!

I`m sure the other designers will have more specific feedback for you, just wanted to let you know that I think the site works and I like what you`re doing in general. Please come back and let us know how things work out!

—paula

:-) The site looks a lot better. On the content, there`s one "trick" you can use to right-away change a lot of the writing and make it more friendly. Instead of viewing the two chiropractors in the third person, why not simply use the true and literal "we?"

There`s an editorial and royal "we" used for writing informational things like news stories and so forth. But in your case, being the two of you, you can definitely change your writing to include what "we" will do.

For example, on your main page you have:
The problem here is that someone "else" is describing what will happen, not to mention the apparent fact that nobody but these two work there. By getting rid of the "someone else" (third person reference), and using the "we" you could make it something like:
I wonder how many practices don`t have the patient seeing 100% of their chiropractor? What....do they show up and only see the doc for 10 minutes? What happens during the rest of the appointment time?

Those are things you could highlight to distinguish yourselves from other practices. But you`ll have to be pretty sure of your numbers, and your readers will have to be pretty fed up with having spent countless hours *not* seeing their chiropractor.

Think of yourself actually speaking directly with 1 person. That`s your viewer at any given moment. Don`t let some stranger talk about you as if you`re someone who has no idea what`s going on with your own Web site. :-)

thanks for the early replies.

Craig, the "we concept" is a good idea, WE`ll look into it.  Maybe a little competitive comparison is a good idea as well.  We were thinking of explaining the pricing a little better, and how in the end people will actually save money paying cash for us than their co-pay in a traditional setting.  It takes a while though, so we have left it out.



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Brandon
De Novo Pittsburgh Chiropractic & Health
Treating Pittsburgh`s Athletes
www.denovopittsburgh.com

That`s fine...a web site is usually an ongoing work-in-progress. :-) The important thing is to be more personal and not come across as "stand-offish."