:-) The site looks a lot better. On the content, there`s one "trick"
you can use to right-away change a lot of the writing and make it more
friendly. Instead of viewing the two chiropractors in the third person,
why not simply use the true and literal "we?"
There`s an editorial and royal "we" used for writing informational
things like news stories and so forth. But in your case, being the two
of you, you can definitely change your writing to include what "we"
For example, on your main page you have:
"Dr. Brad Klueber and Dr. Brandon Cohen are the only people you will meet within the office. The more time you spend with your chiropractor, the better your care will be."
The problem here is that someone "else" is describing what will happen,
not to mention the apparent fact that nobody but these two work there.
By getting rid of the "someone else" (third person reference), and
using the "we" you could make it something like:
We`re Dr. Brad Klueber and Dr. Brandon
Cohen, and our concept is that the more time you spend with your
chiropractor, the better your care will be.
I wonder how many practices don`t have the patient seeing 100% of their
chiropractor? What....do they show up and only see the doc for 10
minutes? What happens during the rest of the appointment time?
Those are things you could highlight to distinguish yourselves from
other practices. But you`ll have to be pretty sure of your numbers, and
your readers will have to be pretty fed up with having spent countless
hours *not* seeing their chiropractor.
Think of yourself actually speaking directly with 1 person. That`s your
viewer at any given moment. Don`t let some stranger talk about you as
if you`re someone who has no idea what`s going on with your own Web