Hi everyone, I am the other face you see in the picture on the far left. My name is Sarah Benner and I am a Senior Marketing Manager at VerticalResponse. I’m going to be contributing...
Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions....
I just received one of my favorite newsletters today. It is from a chiropractor I went to awhile back, her newsletter is full of the new happenings at the office but it also contains a...
Hello everyone, I just wanted to take a minute to introduce myself my name is Jenna Jantsch and I am the Marketing Specialist at VerticalResponse. I’m going to be contributing some posts to this blog...
What Can You Do To Help Ensure Excellent Delivery on your Email Marketing Campaigns 1) Keep Your List Healthy Be sure everyone on your list has specifically requested info from or about your company. If...
In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them....
Yes, it does! In addition to email marketing, sending postcards to your clients is a tactic proven by your peers to deliver results including building your prospect list and strengthening client relationships. Obviously, you can't...
Today's post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don't want to start leading customers down a path if you...
A friend of mine is thinking of starting her own insurance business, but she can't leave her full time job until she's tested the waters and determines if she has what it takes or if...
Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens...
I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct...
Ever thought about writing like you dress in your online communications? I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of...
You have news and you don't even know it. It might not be the Wall Street Journal that picks up the fact that you have a new head chef in your restaurant, or a new...
When I was in college, my roommate’s homework always seemed more interesting to me, (clue- I should have been a marketing major). I came up with fun ideas for advertising campaigns, product pitches, even helped...
Companies of all sizes are looking for ways to leverage the flood of users in online social networking sites for their marketing efforts. So it’s no surprise that in a tough economy sales professionals, especially...
Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For start ups that have yet to establish sophisticated tracking and reporting processes, even more so. Here are...
Email Delivery sounds pretty simple: you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. ...
We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on...
I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and...
In a perfect world, you'd know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don't quite work this way, so you've got to use...