VerticalResponse

28 posts
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Personalization Can Make the Difference

Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions....
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How Not to Write a Subject Line

Hello everyone, I just wanted to take a minute to introduce myself my name is Jenna Jantsch and I am the Marketing Specialist at VerticalResponse.  I’m going to be contributing some posts to this blog...
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Staying Out of the Spam Filters

What Can You Do To Help Ensure Excellent Delivery on your Email Marketing Campaigns 1) Keep Your List Healthy Be sure everyone on your list has specifically requested info from or about your company. If...
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How to Compete with the Big Guys

In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them....
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5 Steps to Marketing for Optimal Response

I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct...
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Your Next 5 Email Marketing Ideas

When I was in college, my roommate’s homework always seemed more interesting to me, (clue- I should have been a marketing major). I came up with fun ideas for advertising campaigns, product pitches, even helped...
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Tips for calculating ROI for brand marketing

Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For start ups that have yet to establish sophisticated tracking and reporting processes, even more so. Here are...
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What You Need to Know About Email Delivery

Email Delivery sounds pretty simple:  you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams. ...
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Interactive Marketing Tips from SXSW

I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and...
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5 Reasons to Survey Your Customers

In a perfect world, you'd know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don't quite work this way, so you've got to use...