Ryan Allis

98 posts
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
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Email Marketing Review

Over the past few weeks I have discussed several topics involving email marketing. In this post I plan to highlight a few tips to keep in mind the next time you create your email marketing...
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Testing Promotions through Email Marketing

The end of the year can be a challenging yet promising time for Email Marketers trying to get the attention of prospective customers. During the holiday season, consumers are slammed with large email volume from...
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Localizing your Email Marketing Campaigns

Initiating worldwide email campaigns can be great for business. What better way to grow your company than to expand your product or service and tackle international markets.If you’re a company that is new to doing...
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Staying Connected by Using Surveys

Awhile back, I mentioned the importance of surveys and how they can help you gain valuable insight into your readers' minds. Today I am going to discuss how you can leverage surveys to get the...
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Managing Your Sending Reputation

As an email marketer, keeping a good rapport with customers is essential in maintaining great campaigns. Perhaps more importantly, making certain that your emails are well received by Internet Service Provider (ISPs) and other email...
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Email Marketing Holiday Checklist

In the last blog post, I discussed the importance of preparing your email marketing campaigns for the holiday season. Today I am going to share a checklist to ensure you have covered all the bases...
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Email Marketing Preparation for the Holidays

Based on a SLI Systems “Trends in E-Commerce” 2008 survey, email marketing is considered one of the top three E-Commerce tools used by retailers. Participants of the survey also agree that many online tools such...
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Ways to Develop Your Email Lists

So you have written and produced material for your next email campaign but have you found your audience yet? Establishing a valuable list of email recipients can often be hard work. A key factor in...
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Understanding Your Audience

When you receive an email, do you ever think of what compels you to open the email in the first place?  Maybe you recognize the sender or perhaps the subject line catches your eye. As...
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Quality Control for Your Emails

 Have you ever received or sent out emails that have misspelled subject lines, faulty images, or broken hyperlinks? The quality of your email can not only do damage to your campaigns, but more importantly it...
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Using Transactional Emails to Magnetize Customers

You have crafted your email campaigns, sent them out to your subscribers, and have received a decent amount of responses. Now what? From a business standpoint, you want to influence repeat purchases and ensure that...
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Customer Retention

A few weeks ago, I discussed the importance of building great customer relationships. In this blog post, I would like to expand on the topic and focus in on how to keep customers within your...
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How Important is List Segmentation?

Attracting the attention of a current or potential customer with new products and services is getting harder and harder. Each day, email marketers are analyzing how to increase click through rates and reestablish their return...