Leverage Pricing’s Direct Effect on the Brain
New Study on Pricing "We have known for a long time that people's perceptions are affected by marketing, but now we know that the brain itself is modulated by price," said Baba Shiv, a professor...
Creating Brain Trust and Rapidly Building Rapport
The First Three Seconds When your brain notices anything new – including a person – in the environment, it is programmed to decide quickly whether or not it’s a threat. It takes only 1/24th of...
Your Brain and Multitasking
The Myth Do you believe you can multitask? Recent neuroscience research proves multitasking is a myth that can be harmful to your business! The human brain is a sequential processor, unable to pay attention to...
How to Use Your Whole Brain to Make Your Dreams Come True
Left Brain vs. Right Brain Your brain has two hemispheres, or sides – left and right – and each has different abilities. For example, your ability to be creative, to dream, to have a vision...