Designing a profitable product can be easier when you follow a time tested method. From the end of World War II until the late 1970's most Americans spent the majority of their money on basic...
Convenience is critical to the success of many products and services today. Most working people have more money than time. When you ask them to buy from you, they will measure how long it will...
It is not uncommon for a new home-based business owner to locate their office in the one of the smallest rooms in the house, as balancing the space needs of the business and the family...
Finding a business concept that matches your personality is the most crucial step in becoming successfully self-employed. It makes no sense to leave an unfulfilling job to go into an equally unrewarding business enterprise. The...
Conducting market research can help provide entrepreneurs a boost of confidence or send them back to consider changes to their strategy. Quite often the first thought that a new entrepreneur has is "I am going...
Direct response marketing helps you make a memorable personal impression with a variety of people and is critical to gaining attention for your new business. If you are persistent and persuasive these contacts will turn...
After investing hours researching your new business idea, it is easy for the new entrepreneur to forget that the essence of business is not how eye-catching your business card is or how well-organized your home...
Forecasting can be a key to your survival. Knowing when new business will come and how to prepare your operations to handle demand will all impact your net income. Without this income you won't be able...
Estimating startup expenses is a critical component to your 1st year success. There are five parts to an effective financial management system for your small business: Estimating costs and living by a budget. Making frequent...
Customer service can create a unique point of differentiation for companies. Marketing experts tell us that the customer's satisfaction is of the utmost importance to successful companies. Television and print advertisements bombard us with their...
The only true test of effective marketing is whether it produced a profit. For many new business owners, the most trying and nerve-wracking part of producing a profit is convincing the prospective customer to buy...
Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate...
At 12:01 a.m. on New Year's Eve 2008, the first of an onslaught of Boomers gained the legal right to start drawing Social Security benefits. Experts indicate that as many as 50% of the age-62...
I’ve been excitedly awaiting the results of the new Homebased 100 contest. As a regular contributor to the Boomers Back In Business blog and forum, and a coach of Boomer entrepreneurs myself, my attention has...
It is estimated that more than 35 million Americans work full-time or part-time from a home office. A good proportion of these people, maybe as high as 40%, are self-employed running their own businesses. Why...
If you’re like a growing number of Boomers, you’re quite interested in exploring starting your own business. But running a small business seems so different from what you’re used to in the corporate world, that...
During your first year in business you must continually work at perfecting a subtle, yet critically important game of projecting an image for your new business that says: “I’m established”, “I’m experienced and connected”, and...
I read a lot of material every month on how the Boomers are approaching the period of life after age 50. And what I’m seeing reported in virtually every major newspaper and magazine is that...
To keep your business alive during its first year, you must learn how to spend your company's money wisely. Your objective is to scrimp on what is not important in order to buy what is....
The only true test of effective marketing is whether it produced a profit. For many new business owners, the most trying and nerve-wracking part of producing a profit is convincing the Prospect to buy what...