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Author Profile: Jeff Williams

Jeff Williams

Personal Information


Jeff Williams loves to help turn good ideas into money-making ventures.

He left an eighteen-year corporate career as a sales and marketing guy just before his 40th birthday to launch his first company, The Go Smart Business Start-Up Center, based in Skokie, Illinois.

His inspiration was the unhappy entrepreneurial experiences of two of his corporate friends.

Jeff realized while observing their plight first-hand that neither of his friends was properly prepared to make a successful transition from corporate manager to small business owner.

The light went on in his head – he saw an unmet need.

He spent a year researching small business training programs across the U.S. and learned what worked well and what could be improved.

The result was the Go Smart Business Start-Up Course, which he went on to sell to dozens of small business centers across the Midwest and beyond. The course also won a national award for program effectiveness in its use by a federally-funded job training agency located in suburban Chicago.

In 1998, he launched Bizstarters.com, to broaden his marketing reach and to make his coursework available around the world. In 2007, the company was selected by the editors of Kiplinger’s Personal Finance magazine as “The Best Entrepreneurial Guide for People Over 50″.

In 1999, Jeff debuted the Virtual Incubator Coaching network, a community of expert business start-up coaches who are all over 50 and who serve 50+ clients. He and his network of coaches have guided hundreds of new entrepreneurs.

Jeff writes the popular Boomer Biz Zone blog and is often quoted on the topic of starting a business after 50 in national business publications, including forbes.com, businessweek.com and kiplingers.com.

In June 2014, Jeff launched the Start Your Business NOW! Online E-Course which uses the latest in e-learning software to permit anyone to launch a new business, working on their own schedule, at their own pace but always knowing what to do next.

A presenter of live workshops for more than twenty-five years, Jeff Williams commenced offering teleseminars in the late 1990′s, at a time when this learning medium was just starting to develop.

Over the past decade he has developed a national reputation as an expert in starting a business after 50 and personally coaches dozens of business start-up clients each year.

Jeff holds a MBA in marketing from the Kellogg Graduate School of Management at Northwestern University and a B.S. in Commerce from the McIntire School at the University of Virginia.

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