Jeff Williams

32 posts
Jeff Williams is dedicated to sharing his expertise and helping boomers start a business.
location
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Find the Right Location for Your Business

Convenience is critical to the success of many products and services today. Most working people have more money than time. When you ask them to buy from you, they will measure how long it will...
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How to Manage a Home Office

It is not uncommon for a new home-based business owner to locate their office in the one of the smallest rooms in the house, as balancing the space needs of the business and the family...
Business Concept
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How to Find the Right Business Concept

Finding a business concept that matches your personality is the most crucial step in becoming successfully self-employed. It makes no sense to leave an unfulfilling job to go into an equally unrewarding business enterprise. The...
market research
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How to Conduct Market Research

  Conducting market research can help provide  entrepreneurs a boost of confidence or send them back to consider changes to their strategy. Quite often the first thought that a new entrepreneur has is "I am going...
direct response
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Direct Response Marketing: How to Use It

Direct response marketing helps you make a memorable personal impression with a variety of people and is critical to gaining attention for your new business. If you are persistent and persuasive these contacts will turn...
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How to Set Profitable Pricing

After investing hours researching your new business idea, it is easy for the new entrepreneur to forget that the essence of business is not how eye-catching your business card is or how well-organized your home...
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Forecasting: A How to Guide

Forecasting can be a key to your survival. Knowing when new business will come and how to prepare your operations to handle demand will all impact your net income. Without this income you won't be able...
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Estimating Your Initial Business Expenses

Estimating startup expenses is a critical component to your 1st year success. There are five parts to an effective financial management system for your small business: Estimating costs and living by a budget. Making frequent...
Customer Service
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How to Create Great Customer Service

Customer service can create a unique point of differentiation for companies. Marketing experts tell us that the customer's satisfaction is of the utmost importance to successful companies. Television and print advertisements bombard us with their...
sales prospecting
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Sales Prospecting – How to Plan It and Do It

The only true test of effective marketing is whether it produced a profit. For many new business owners, the most trying and nerve-wracking part of producing a profit is convincing the prospective customer to buy...
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Advertising: What You Need to Know

Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate...
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Home Is Where The Boomer Business Is

 I’ve been excitedly awaiting the results of the new Homebased 100 contest.  As a regular contributor to the Boomers Back In Business blog and forum, and a coach of Boomer entrepreneurs myself, my attention has...
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What’s Life Like As a 50+ Business Owner?

If you’re like a growing number of Boomers, you’re quite interested in exploring starting your own business. But running a small business seems so different from what you’re used to in the corporate world, that...