Janine Popick is the founder and CEO of Vertical Response. VerticalResponse, Inc. is a leading provider of self-service email marketing and direct mail services empowering businesses of all sizes to create, manage and analyze their own direct marketing campaigns.
VerticalResponse’s flagship product, which allows customers to deliver sophisticated yet easily deployed email campaigns, is the most intuitive and affordable Web-based direct marketing solution available. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit https://www.verticalresponse.com/landing/combo/building/?startupnation/partnership.
Getting permission to send someone an email is probably the toughest, yet one of the most important, things you can do as a business owner. Why is it so tough? Because you have to gain...
At VerticalResponse, we get this question all the time, should it be twice per month, twice per week, once per quarter? The truth is that we don’t have a perfect answer to this question. What...
How do you continue to grow your business when you feel forced to cut back on marketing due to economic adversity? Well for starters, you never want to completely cut back on all of your...