Blue Lobster Book Co. was founded by marketing industry veteran Crystal Ponti, who has worked for and consulted with some of the largest sites in the world including Answers.com and Google. Prior to working at Answers, she spent a number of years as a business and marketing planning consultant helping entrepreneurs plan, launch, and grow their businesses. Since then, she has focused on book marketing. Most recently she served as Managing Editor, Contributing Author, and publisher of the book The Mother of All Meltdowns, a tell-all collection of moms’ finest (worst, completely awful) moments. She also blogs at MommiFried, an outlet for her creative writing and a way for her to share her later-in-motherhood experiences with all women and parents, and is a regular contributor to Felicity Huffman’s site What The Flicka? and Business 2 Community. When she is not busy consulting, blogging, or writing, she can be found nurturing a beautiful family of five children, one much-younger husband, and a cat that drives them all up the wall.