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The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Prognostication: 2015 Restaurant Industry Trends

Competition in the restaurant industry has never been this intense, consumers have never been this sophisticated and technologies have never moved this fast. This confluence of trends has led to a revolutionizing foodservice industry, according to Technomic. With these factors in mind, the market research firm has come up with its top 10 trend predictions [...]

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Social Media Marketing

Managing Culture Clash Durring Mergers & Acquisitions

Mergers and Acquisitions have now been cited by Goldman Sachs as the primary global growth strategy for large-cap companies. The last twelve months have seen the return of the strategic inquirer, with blue chip companies driving deal frequency and volumes not seen since 2007 and 2008. Yet, almost religiously, study after study shows that mergers [...]

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Web Marketing

Increase conversion rate from your marketing efforts

Conversion rate should be a key focus If you’re in business, increasing your conversion rate should be a key focus. Conversion rate is the percentage of users who go on to complete the main goal on your site – be that making a purchase or completing an enquiry form. Naturally, the higher this rate is [...]

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Business Tax

Tax Implications of Worker Classification

“Worker classification continues to be a point of contention with the Internal Revenue Service (IRS) and the Department of Labor (DOL).” according to Plante Moran the nation’s 13th largest certified public accounting and business advisory firm in the United States. The use of independent contractors saves employers significant money on federal and state employment taxes and [...]

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The client-designer relationship

Allow your chosen designer to use their experiences, skills and whatever tools or materials needed to create an illustrative message for your marketing campaign or product. If done correctly, the design process will yield the best possible solution for the client’s problem.

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Publishing Content

Benefits of Cloud Computing

Cloud computing is not a trend, it’s a new way of digital life. From working remotely to increased collaboration and marketing to disaster recovery and business continuity and more cloud computing is secure and can reduce your bottom line. Don’t put it off any longer – look to the cloud and expand your business potential.

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3 Tips for Defining Business Problems

Every businessperson needs to master the ability to define problems, or challenges, but very few MBA programs, leadership development programs or management training programs teach this indispensable skill. Michael Cooper’s Problem Definition Filter can help you in 3 easy steps.

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