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Prospecting

How to Measure “Lead Quality”

What’s your lead quality? You hear a lot about lead quality these days. That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day, but at some point, marketers began to realize [...]

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advertising

Advertising: What You Need to Know

Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response marketing the careful use of advertising can greatly accelerate the rate at which you find and communicate with new sales prospects. Advertising in its traditional form is the use of paid promotion in newspapers, magazines, radio and [...]

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Business Laptop

Getting Your Email Delivered

Getting your email delivered is very important to your or you wouldn’t be sending it right? Find out what you can do to get your email delivered to its intended recipient every season of the year!

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Hundred-Dollar Bills

Business Insurance You May Not Need

What business insurance do you REALLY need? When it comes to taking out insurance for your business, whether you’re insuring a contractor or solicitors, it can be confusing. There are so many different types of cover, not to mention all the caveats and specifics of each policy – it’s easy to see how business insurance [...]

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