7 Elements of a Great Business Plan

  • AUTHOR: Steve Cook
  • DATE: 11/25/2014

What do I need to put together a business plan?

Although a proper legal structure is very important for a startup business plan, there are many other considerations that are very likely much more important if the business is to be successful.

In particular, developing a business plan is often very important, even for those businesses that do not intend to raise outside capital. Though the term business plan is quite general and can have a myriad of different meanings, the term business plan often refers to a document that contains the following seven (7) sections, or some derivatives thereof:

  1. Executive Summary

  2. Company Description

  3. Analysis

  4. Market Strategy

  5. Marketing & Sales

  6. Organization & Management Plan

  7. Financial Plan


The following infographic contains a brief visual summary of each of the aforementioned sections and is by no means comprehensive.

Steve Cook
Steve Cook

Steve Cook is an attorney in the Phoenix, AZ area. His law firm represents established and start up businesses in the capacity of outside/concierge general counsel. For information please contact me at (480) 461-4660.

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