business-plan

What is a Business Plan?

  • AUTHOR: Steve Cook
  • DATE: 11/25/2014

What do I need to put together a business plan?

Although a proper legal structure is very important for a startup business, there are many other considerations that are very likely much more important if the business is to be successful.

In particular, developing a business plan is often very important, even for those businesses that do not intend to raise outside capital. Though the term business plan is quite general and can have a myriad of different meanings, the term business plan often refers to a document that contains the following seven (7) sections, or some derivatives thereof:

  1. Executive Summary
  2. Company Description
  3. Analysis
  4. Market Strategy
  5. Marketing & Sales
  6. Organization & Management Plan
  7. Financial Plan

SteveCook_WhatIsABusinessPlan_11.20.2014

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The following infographic contains a brief visual summary of each of the aforementioned sections and is by no means comprehensive.

  ABOUT THE AUTHOR:
Steve Cook
Steve Cook

Steve Cook is an attorney in the Phoenix, AZ area. His law firm represents established and start up businesses in the capacity of outside/concierge general counsel. For information please contact me at (480) 461-4660.

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