Actually, my business is very solid. I have repeat customers and gain new customers that keep me busy. My business is in its 2nd year; profits doubled from the first year, and my third will see anywhere from a 50% to 100% growth of the year before based on last months predictions.
With that said, YES, I should be sure I do not spread myself thin; that was a very good point. I do not plan to do home staging fulltime. Initially, I want to see if I can do it and do it successfully. It is one reason why I`m not too concerned about the housing market right now. Also, in 10 years, if I am committed to home staging fulltime the market will most likely have turned around.
Some of you may be asking, well why even pursue this? If your graphic design firm is successful and you love it, why take up a new career? To be honest, my fear is who`s going to want a 55-60 year old graphic designer? That worries me - a lot. My mother has had to switch careers at 60. My father will probably become a professor. I love doing design and hope to do it until the day I die, but with today’s current trends, I don’t think it will be possible. Graphic design is fiercely competitive now and I can only imagine it will get worse as I age. And I don`t want to "move up" in my industry. I have absolutely no desire to manage, lead, etc. So, my thinking is: if I start now and gain experience with a field that I can "grow old" into, I`ll be prepared.
Graphic Design isn`t my first career. I was a nuclear medicine technologist for 10 years. I was the only tech for 4 years at a small hospital and after being on call 24/7, I had all I could take. I simply burned out. I was blessed with a great boss who pushed me into mass communications, and I actually went back to college and earned my second bachelor degree. She knew there was something in me that was missing in my life.
And I am so blessed to have found graphic design - I LOVE it, BUT I have to be realistic. Aging expert designers will face problems in the future. I am seeing it now, people don’t care that their logo isn`t a PMS color or if there is a color variance from one end of a print job to the other end. They don`t care if you know what to do on a press check or aren`t willing to pay for the expertise that provides a quality product. Heck, I have clients who make their own business cards with Vista Print or pay some kid to build it. It’s happening today and I fear it will only get worse as I get older, so why not have a fall back.
Am I the only one that is preparing herself this way? Maybe I am being way too pessimistic, but based on the trends I see today, it worries me to not have another career to rely upon.
Make it count!
My Passion: www.jdawgdesign.com
- My Rush: www.wyliephotos.com