The business would be a marketing business that made money by helping their clients use "message wraps" as a part of their marketing campaigns.
What is a message wrap? Very simply, a message wrap is an object that is wrapped in your marketing message.
You can see an example at http://www.akotamedia.com/messagewraps/messagewraps.html
Here`s the magic of this idea: There is something about receiving an unsolicited package that makes it especially valuable to the recipient. By that I mean, a box of breakfast cereal on the shelf is only worth the price of the box. Wrap it in a label with a clever idea and the stock on that box goes through the roof.
So I have a fundamental question about the viability of a marketing business like this. Do you see any potential downsides? I think the uniqueness can be very powerful.
The other question that I have is what would be the best way to position this company? As a standalone marketing company, responsible for going out and educating the market and bringing on new clients? Or act as a subcontractor, enabling other marketing firms to provide this service for their clients.
Any and all thoughts are appreciated.