We had an interesting proposal come through, with a potential for a lot of money. The client would be a marketing executive in a large corporation, wanting our signal flags to help with a promotion. Along the way, they needed to see a sample of one of the flags.
When we put the final package together, I was thinking about my years as a temp, working as an office admin and general manager.
Every single thing that goes out of your home, office or business area is a reflection of your business. Too many small business owners have never had the chance to sit in on a Board meeting, executive planning session, committee meetings, or other meetings with 20 people sitting at a huge conference table.
I got to thinking that our package, including the envelope, labels, letters, flags, and everything else we ordinarily send to customers, would easily be something passed around the conference table. I could see in my mind the VP of this, VP of that, Executive something---all talking about this campaign coming up, tossing our sample package around, asking questions, making evaluations, coming to decisions.
Think about that: Do you know how to write a proper business letter? Are you aware of how envelopes should look, what sort of labels and what type they should be? What about your communication language and writing in business context?
There isn`t a single thing that you send to someone that couldn`t suddenly end up on a $15,000 marble conference table, being discussed by people earning well into the 6-figure salary range. Just because you`re a small company, that doesn`t at all mean that the destination of your product is someone`s home, dining room, or basement.
How can we maybe set up some sort of reality check, to see how well we`re showing in comparison to the "big" companies and large corporations?