Forums: Discussions for entrepreneurs and small business.

Thanks in advance for taking time to review my site.  

 I own a yoga and wellness center, the Arkansas Yoga Center, offering yoga, tai chi, meditation classes, workshops (nationally known teachers), and retail sales.

My website www.aryoga.com was designed by a professional web designer. The goal of the website is to inform people of our location, classes offered, teacher profiles, cost, times, and pertinent news items.

Sales on the site currently include class cards, gift cards, and my yoga instruction DVD’s. I would love to expand this revenue source.

I also produce a television show on a local philanthropically funded cable station, and the web site gives the show schedule (13 times/week).

I am interested in knowing if my site has good SEO (primarily a regional market), and if the design is working towards supporting our intention of letting people know we are here and giving them all the information they need to encourage them to come to the Arkansas Yoga Center.  

I’d like to know if it’s a reasonable goal to get additional revenue from ads? How much traffic do I need for that to be possible?

Be well,

Andrea Fournet
Owner

I ran your home page through Ranks.nl keyword density analyzer. I see you have no meta tag for keywords, nor for a description. When Google does find your site, it tends to use this description before it makes one up out of your page. Right now the description reads:
Notice there`s nothing there to show you`re in Arkansas, or that you`re a yoga center. So a meta description would probably help.

At first, when I read the results, I thought it was ranked. Then I realized it wasn`t, so I put it into Excel and ranked your prominence.

Key words, top 5 (prominent):

1. fayetteville
2. 1949
3. acres
4. 72703
5. aryoga

Key 2-word phrases, top 5:

1. center fayetteville
2. fayetteville arkansas
3. arkansas arkansas
4. center 1949
5. 1949 green

Key 3-word phrases, top 5:

1. yoga center fayetteville
2. center fayetteville arkansas
3. fayetteville arkansas arkansas
4. arkansas arkansas yoga
5. yoga center 1949

Key 4-word phrases, top 5:

1. arkansas yoga center fayetteville
2. yoga center fayetteville arkansas
3. center fayetteville arkansas arkansas
4. fayetteville arkansas arkansas yoga
5. arkansas arkansas yoga center

When I did a search in Google for "yoga Arakansas," you`re number 2.

All in all, it looks like you could use some tweaking, but it seems to be working. Personally, I think the 2-word phrases are what most people might use, and there`s nothing in there at the top about "yoga." So you`d want to try and have some 2-word phrases on the home page like "Arkansas yoga," or "Fayetteville yoga."

Right now they`re being split by "center," and I`m not sure how many people would search for a "yoga center," as rather "yoga" on its own.

Also, your links should have title tags. Each page should have a unique title. It also wouldn`t hurt to have keywords and a basic menu along the bottom of the pages. Privacy policy, terms of use, etc., never hurt. I`m surprised these, and the items Craig mentioned, are not there; this is standard stuff.


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M Hall
Website Critique Community
International Society of Curmudgeons

The site is clean and looks good.  If you want to sell more of your own products, you might think about making a bigger deal of your shopping page.  Put a splashy SHOP NOW! sort of button on the homepage to call attention to your offerings.

Also, and in relation, I was sort of confused by the ad for the Y Catalog because it seemed like it would be a link to your shop, especially after you said here that you sell certain items.  I clicked there thinking I was going to your shopping page.  Just my impression.

Uf, this is some center. Very nice. My joga center is much more humble.

from a designers perspective, the site loads WAY too slow... and it way heavy on image backgrounds. It took 13.6 seconds to load the page, it should be under 3 or 4 ideally.

I'd request that One Wild Tribe remove the statement that your website is based on a template from the footer.