But how does that money relate to other things?
For example; how high will you elevate making money in relation to a quality product? How high does making money come in relation to getting return customers?
Suppose you have a source for 25" televisions where you can buy them for $10 each. You can sell them for $50 each and make a killing. The only problem is the TVs die after two days of being turned on. You can sell thousands in that first week but you`ll never get another customer after the word gets out. It`s basically a con game.
Does your quality matter? How much? When there`s a seeming conflict between making money and high quality, which one wins?
What if you have a business that`s making money and growning. You`re successful, and you want more money. So you hire younger people who don`t have the knowledge to demand higher wages. You cut your costs, and your on-the-floor salespeople now have no product information. Would you rather make the money despite the growing number of customers who can`t get questions answered?
One of the Sloan brothers` basic steps to starting a business is to have a Life Plan. Part of that plan---the reason you want a business to affect your life---is understanding what values you assign to different things.
Some people want to start a business to fix the world. Others want a successful business to "give back to the community." Plenty of people want all the money in the world, one way or another.
So yes, making money is the starting point of opening a business. It`s not always the end goal, though. How do YOU relate the money you intend to make with other things? What other things are there? For example, how do you relate money to:
- Product quality
- Product availability (in stock versus backordered)
- Customer service
- Product support
- Repeat business
- Ethical sales practices (standing behind your product)
- ?? any others? .....