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I think yellow pages is still the best type for the advertising as many of the customers are using yellow pages for their reference. Though yellow pages do have the same database online which will make people a lot easier to find their places.
Yello Page advertising is cool if you are promoting a local business.
It really depends on what line of business you're in. In some industries, customers like companies that they can get in touch with by phone.
Yes it is Cool and looking more promising as they have the best version as online.. 
Almost $500,000 was spent profitably to run keyed ads displaying this headline. It drew many hundreds of thousands of readers into the body matter of a "people-mover" advertisement --- one which, by itself, built a big business. Pretty irresistible, isn't it?..
Yellow pages is an important part for any online business. It helps you in getting traffic, generating backlinks and improving rankings.
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