What do you guys think? Yeay or nay on the vanity 800 number?
Ben Grinnell - 337 Design - Web Design & HD Video Production
I don`t think the ROI would justify the expense, personally.
Vanity numbers are great if your company is one that people will be out and about, away from a directory, and perhaps need to recall from memory. Or maybe even a company that requires an impulsive response, so there would be no time to research a telephone directory. Or, even if you`re trying to create a recognizable brand in your market.
I think the money would be better spent making sure that whatever number you end up with is very easily accessible if someone were to search on "web design" in search engines or your local telephone directory. Or, maybe even spend the money on a print ad in a trade magazine.
I do however, think that the 800 number is a good idea, just sans "vanity". It shows that you`re open to clients on a national level, rather than just locally.
If it is a product I want, I will call the number and it does not need to be a vanity number. I will call it from a radio ad, tv ad or internet ad. It is appreciated when someone has an 800 number, although I don`t have one for my business because I`m just about to open. It doesn`t matter if I dial it left-handed, right-handed, or standing on my head -- I will call if I want the product or service. (CraigL -- I`m ambilateral and dyslexic which comes out when tired and can`t remember 10 minutes ago . . . are we related? ) But PULEEZE don`t have an automated system that takes 20 minutes and 30 different number punchings to get me to somebody`s full voicemailbox. That makes me nuts !
Well, I have appreciated the fact that my insurance company has an easy to remember phone number... although I could just as easily look it up off my insurance card, which I keep in my purse.
It is nice when I go out to my car, and find some mystery damage, or if I get into an accident on the road, I can pull out my phone and dial 1-800-PROGRESSIVE without thinking too much or having to go look it up.
That`s really the only vanity phone number I use though. Most phone numbers that I need freqently are already programmed into my cell phone. There are only a few numbers that I actually need to memorize.