Forums: Discussions for entrepreneurs and small business.

Guy,
I am thinking of writing a book targeted towards traditional marketers who would like to get some grasp on web-marketing/optimisation. There are a lot of SMEs who are always in dilemma whether to outsource web-marketing , or, hire a staff for in-house work.
I would like to propose a way where small firm managers can understand, a) potential and necessesity of web-marketing, b) expertise required, c) step by step breakdown of typical web-marketing plans, d) decisions on outsourcing r in-house and how.

These are the basic ideas I would like to work around ini the book. I welcome your suggestions and positive ideas, on content and title.

I was at the bookstore recently looking through the marketing section.  I saw a few books on web-marketing on the shelf.  I was perplexed.  I flipped through 3 of them fairly quickly just to get a sense of what they were about.  Two of them already seemed quite outdated, one having been printed way back in 2007.

My point is that a book about web-marketing (or almost anything web) can get outdated very quickly.  Why not write on a platform that can be kept fresh like a blog?  There are TONS of blogs about marketing but then the same goes for books as well.

What are you going to do differently to compete in this over-saturated market?

(I recently read The Long Tail which was a fantastic book.  It was published right before the YouTube phenomena and it talks about Google Video as if it`s on to something.  The way the author talked about video on the internet was almost laughable because it was outdated, even though I really enjoyed the book.  Case in point.)

Steve,
Point taken, and I have been thinking about this a lot. I read the original Guerrilla Marketing recently and was laughing out mad. But that book is a masterpiece as most of the  things mentioned there  still apply today. Technology-wise , ya it sounds very before-christ.

I think I would want to focus on my target group of readers very tightly and, secondly, work with principles and foundations of marketing and how they can be trabslated using the modern technology. Web 2.0 is here to stay, so would blogs and UGC. Besides, I dn`t think managers needing help in sorting in-house optimisation would need to know too much of technological advancements.
I have read The Long Tail and my best book of recent times is one by David Silver about user generated comminuty building. Both these books are outdated today but still reflect on some solid fundamentals.